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Wholesaler Parfetts is supporting its expansion plans in the South West by appointing Duncan Jelfs as regional business manager.

The move marks a significant step in strengthening Parfetts symbol presence in the area. With 38 years of experience in the retail and wholesale sectors, Duncan brings a depth of knowledge and expertise to the role.

The symbol group includes Go Local, Go Local Extra, the off-licence focused, The Local, and the newly launched forecourt and transient format, Shop & Go.

Duncan joins from Appleby Westward–Spar, where he held the position of commercial director. He managed the sales team, marketing, and price and proposition in this role. Before this role, Duncan was head of franchise at Bestway Retail, where he successfully managed multiple accounts, including Bargain Booze, Co-op Franchise, and Costcutter.

Duncan commented on his new role: "I have always thoroughly enjoyed working with independent retailers to help develop their stores, sales, and profit. I look forward to continuing this passion with Parfetts and building our presence in the South West. The employee-ownership model at Parfetts means they continue to invest back into their customers and their team. It's a unique proposition in our industry, and we're already seeing strong growth across the UK."

Duncan's extensive experience and dedication to supporting independent retailers make him a good fit for Parfetts' mission to empower retailers and drive their success. His appointment reflects Parfetts' commitment to bringing in top talent to bolster its team as it continues its ambitious growth strategy.

Guy Swindell, joint managing director of Parfetts, said: "Duncan's years of experience and proven track record in the retail and wholesale sectors make him a fantastic addition to our team. He offers retailers in the South West unrivalled knowledge, expertise, and enthusiasm, which will be invaluable in building relationships and expanding our presence in the region."

Parfetts operates a network of depots across England and Wales and has rapidly expanded its reach, offering retailers a comprehensive range of services, including digital solutions and next-day delivery.