Müller Yogurt & Desserts promotes Talar El Asswad as strategy and marketing director

Müller Yogurt & Desserts has announced the appointment of Talar El Asswad, currently serving as marketing lead – treat and desserts, as its new strategy and marketing director.

With over 20 years’ experience within FMCG marketing, the internal appointment signals Müller’s continued focus on strengthening its core brands and driving innovation, to unlock incremental category growth and put a smile on the nation’s face.

Since joining the business in January 2023, Müller said El Asswad has contributed significantly to double digit growth in 2024 for both Müller Corner and the business’ Cadbury chilled products.

Previously she held several marketing lead roles at Jacobs Douwe Egberts.

“We are the nation’s favourite dairy brand and 29 of our branded yogurts and desserts are eaten every second. This is obviously an exciting role, but as we look to continue driving category growth and building further love for our brand, this also comes with significant responsibility,” Richard Williams, chief executive of Müller Yogurts & Desserts, said.

“Having successfully led our treat and desserts marketing team for almost two years, Talar is not only ready for this new challenge, but she will also bring a wide range of new ideas and perspective to our executive team.

“I’m also really pleased to have found the perfect candidate internally. This not only shows the wealth of talent we have within Müller UK & Ireland already, but also the exciting opportunities that exist for everyone within our business.”