Wise Bar Trader, the specialist trade supplier of alcohol-free drinks, has produced a list of drinks that are Muslim-friendly to simplify the search process for anyone looking for a wider choice of drinks to stock.
The list has been launched to provide alternative suggestions of drinks to share at Iftar and beyond the end of Ramadan in association with its consumer-facing website Wise Bartender.
With a range of over 450 alcohol-free products in stock, the retailer publishes categories that enable customers to reference specific dietary requirements including gluten-free, vegan, low sugar and has now added Muslim-friendly to its website. The same products are available for trade customers who can also benefit from the new categorisation.
“We are always responsive to the needs of our customers and noticed that we were starting to get queries asking which of our alcohol-free drinks were Muslim-friendly,” commented Tom Ward, founder of Wise Bar Trader.
“In particular, we realised that there was a demand for refreshing drinks that are lower in sugar than some of the options traditionally drunk after sunset during Ramadan. We have initially identified 20 products that are suitable, including a range of mocktails, and have set up a separate category to readily identify those drinks that are Muslim-friendly.”
For anyone who wants to explore stocking alcohol-free drinks but wants to try a variety rather than buying in bulk, Wise Bar Trader can supply anything from an individual bottle or can rather than requiring a multiple unit or case purchase. There is no minimum spend, free delivery on orders over £99 (exc VAT) and a free curation service to help choose the best range of alcohol-free drinks for individual outlets.
“By classifying drinks as Muslim-friendly, I hope that Wise Bar Trader can provide a more efficient service for our customers who are supporting the Muslim community during Ramadan” added Ward “but if anyone has any questions, we can be contacted by phone (0333 050 1068), email or via our online chat function.”
