Skip to content
Search
AI Powered
Latest Stories

'Muslim-friendly' drinks range for Ramadan from Wise Bar Trader  

'Muslim-friendly' drinks range for Ramadan from Wise Bar Trader  

Wise Bar Trader, the specialist trade supplier of alcohol-free drinks, has produced a list of drinks that are Muslim-friendly to simplify the search process for anyone looking for a wider choice of drinks to stock.

The list has been launched to provide alternative suggestions of drinks to share at Iftar and beyond the end of Ramadan in association with its consumer-facing website Wise Bartender.


With a range of over 450 alcohol-free products in stock, the retailer publishes categories that enable customers to reference specific dietary requirements including gluten-free, vegan, low sugar and has now added Muslim-friendly to its website. The same products are available for trade customers who can also benefit from the new categorisation.

“We are always responsive to the needs of our customers and noticed that we were starting to get queries asking which of our alcohol-free drinks were Muslim-friendly,” commented Tom Ward, founder of Wise Bar Trader.

“In particular, we realised that there was a demand for refreshing drinks that are lower in sugar than some of the options traditionally drunk after sunset during Ramadan. We have initially identified 20 products that are suitable, including a range of mocktails, and have set up a separate category to readily identify those drinks that are Muslim-friendly.”

For anyone who wants to explore stocking alcohol-free drinks but wants to try a variety rather than buying in bulk, Wise Bar Trader can supply anything from an individual bottle or can rather than requiring a multiple unit or case purchase. There is no minimum spend, free delivery on orders over £99 (exc VAT) and a free curation service to help choose the best range of alcohol-free drinks for individual outlets.

“By classifying drinks as Muslim-friendly, I hope that Wise Bar Trader can provide a more efficient service for our customers who are supporting the Muslim community during Ramadan” added Ward “but if anyone has any questions, we can be contacted by phone (0333 050 1068), email or via our online chat function.”

More for you

Hancocks wholesale candy multi-buy deals

Crazy Candy Factory wholesale prices

Hancocks shares must-stocks for this Easter

Confectionery wholesaler Hancocks has launched a brand new Knockout Novelty Deal, offering retailers unmissable savings on a wide range of novelty treats.

The new novelty multi-buy deal offers retailers a chance to save 50p per case when buying ten or more across best-selling novelty brands Crazy Candy Factory, Kidsmania and Sweet Bandit.

Keep ReadingShow less
Hancocks Launches Knockout Novelty Deal, Cola flavour

Hancocks novelty candy deal

Hancocks launches new Knockout Novelty Deal

Confectionery wholesaler Hancocks has launched a brand new Knockout Novelty Deal, offering retailers savings on a wide range of novelty treats.

The new novelty multi-buy deal offers retailers a chance to save 50p per case when buying ten or more across best-selling novelty brands Crazy Candy Factory, Kidsmania and Sweet Bandit.

Keep ReadingShow less
Best Canadian maple syrup brands in the UK

Pure Maple organic maple syrup UK launch

Pure Maple launches organic maple syrups alongside brand refresh

British-Canadian brand, Pure Maple, has announced that its line of 100% pure maple syrup products are newly certified organic and have undergone a rebrand ahead of push to capitalise on the growing consumer interest in alternatives to refined sugar.

The newly organic products include Pure Maple’s Golden Delicate, Amber Rich, and Dark Robust maple syrups, which have relaunched at a competitive price point and have a RSP of £6.00 - £7.89 for a 236ml / 312g bottle size. This translates to £ 1.92 – £ 2.52 per 100g.

Keep ReadingShow less
Jameson Launches 'Must Be A Jameson' Campaign for March Celebrations

Jameson Carabao Cup Final events

Jameson charges into St Patrick’s Day with a multi-million-pound campaign

Having entered the UK’s Top 10 Spirits in 2024, rising three places up the ranks verses last year, Jameson is continuing to recruit consumers through its Jameson, Ginger & Lime serve, newly extended Premium range, and its long-term partnership with the English Football League (EFL), the latter having helped deliver record high equity levels for the brand.

This St. Patrick’s Day, Jameson will bring to life its three core values of being welcoming, smooth and light-hearted, with a new campaign "Must Be A Jameson". Set to reach over 15 million consumers, the TV partnership will be live from 24 February to 14 April via Sky Sports, as well as Video on Demand (including ITV, Channel 4, Prime Video) and online video (YouTube).

Keep ReadingShow less