nākd. set to attract new shoppers through redesign, national campaign

nākd., one of the leading brands within the "better for you" cereal bar segment, has kicked-off a national out of home campaign this month to support its core range and recruit new shoppers to the brand. Set to reach 10 million consumers out of home, the campaign kicked off on 8 May and unveils the Masterbrand redesign which sees bold and colourful takeovers in central tube and train stations in London, Manchester and Leeds, in addition to high footfall areas such as Heathrow Terminal 2 and BOXPARK Shoreditch.

The campaign heroes the brand’s bestselling flavours – Blueberry Muffin, Cocoa Orange, Peanut Delight and Salted Caramel – with eye-catching taglines such as, "Don’t Look I’m nākd." The focus of all creatives is centred around the great taste and functional benefits of nākd. bars, while calling out ingredients in the designs to demonstrate that choosing a healthier snack shouldn’t mean having to compromise on indulgent flavours. All nākd. bars are HFSS-compliant, raw and unprocessed, made with 100 per cent natural ingredients, no added sugar, and are vegan and gluten free.

Digital placements across Meta, YouTube and Pinterest are also live to ensure the campaign reaches younger shoppers, and nākd. will take over London buses across central routes until the end of May with its unmissable creative. The total campaign is running until 29 May, and follows recent innovation from the brand with the launch of a three flavour strong range of nākd Protein Bars earlier this month. The additions are set to support retailers offer health-conscious consumers even more choice when it comes to better for you snacking, while helping the brand diversify into more occasions.