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Napolina launches first to market canned quinoa as part of new pulses range

Kiran Paul
By Kiran PaulApr 02, 2020
Kiran Paul
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Leading Italian cooking brand Napolina has launched a new range of four pulses and grains that are drained and ready to serve including quinoa, chickpeas, red kidney beans and cannellini beans.

Drained, canned quinoa is a completely new innovation and the first product of its kind in the UK market.

Available in 150g cans, the range is vacuum packed to ensure there is no liquid to drain, making them ideal for on the go occasions. The products are also low in fat and a great source of protein.

Napolina will support its NPD and whole portfolio in 2020 with a £2 million ATL campaign and national TV advertisement which will be supplemented by a digital campaign.

napolina

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