National Lottery operator Allwyn is again supporting retailers ahead of tonight's (28 March) incredible £202m EuroMillions jackpot. If one UK ticket-holder was to scoop the entire life-changing sum, they would instantly become the UK's biggest-ever National Lottery winner.
In the lead-up to tonight's 7.30pm purchase cut-off, Allwyn has said that retailers can expect up to a 125%* sales uplift. To support the gigantic draw, Allwyn has rushed out 'Over £200m' posters to tens of thousands of stores. And the huge jackpot is also being supported on in-store media screens and in above-the-line advertising – including in newspapers and on radio.
Not only could the winner enjoy the lifestyle of the rich and famous, but on this Mother's Day weekend, they'd also have the power to make a difference to the people, community and causes they care about – whether that's by supporting loved ones, investing in businesses, or donating to a charity close to their heart.
“The incredible EuroMillions jackpot has now surpassed £200m, presenting further significant sales and footfall opportunities for National Lottery retailers," said Allwyn’s Head of Field Sales, Karl Southworth. "And with it also being Mother's Day weekend, it presents a great talking point to get customers thinking about all the extravagant ways they could treat their mum or the special women in their lives if they suddenly woke up as the UK's biggest-ever winner.
“As always, by selling National Lottery tickets, our retail partners aren't just giving their customers the chance to win big or boosting their bottom lines. They're also helping to raise more than £30m a week for National Lottery-funded Good Causes – so it really is a win-win."
