National Lottery retailers ‘Share the Win’ with new rewards initiative

An exciting new rewards initiative launched by Allwyn – called “Share the Win” – is transforming National Lottery retailers into winners, simply by them selling a high value winning ticket or Scratchcard.

The new ‘Share the Win’ initiative is putting a range of prizes up for grabs for National Lottery retailers who sell high tier (£50,000 or more) winning draw-based games tickets – such as EuroMillions, Lotto, and Thunderball – or National Lottery Scratchcards. The scheme is open to all retailers where the winning ticketholder is happy to share details of their win.

The amount awarded to the National Lottery retailer will be linked to the size of the player’s win and celebrated with new in-store activation kit – including a special “Big Winner Made Here” poster and wall plaque, and for gold tier winners, a gold "Millionaire Made Here" Playstation.

There are three tiers of prizes available to retailers through the new initiative:

• Gold tier - wins of more than £1m will net lucky retailers the top prize of £10,000
• Silver tier - wins between £251,000 and £1m will be worth £5,000 to shop owners
• Bronze tier - wins between £50,000 and £250,000 will see retailers pocket £2,000

The first winner to net a fantastic Share the Win prize has been unveiled as Drummond Miller, owner of Keystore in Dalkeith, Scotland, who has scooped the £5,000 silver tier prize for selling a winning National Lottery Thunderball ticket worth £500,000 to Raymond Young.

“Huge congratulations to Drummond for becoming our first ever Share the Win winner,” said Allwyn's Interim Retail Director, James Dunbar. “With this initiative, we are multiplying the joy of winning on The National Lottery by taking a player’s magnificent win and then rewarding the retailer who sold them their winning ticket. It adds a whole new dimension to selling National Lottery tickets for our retail partners, because simply selling a single lucky ticket could land them an incredible prize themselves. They’ll be able to then share in the amazing feeling of winning on The National Lottery!

“And this initiative not only rewards retailers for helping us to make huge National Lottery winners, but also for helping us to raise around £30 million each and every week for National Lottery-funded projects.”

Drummond Miller said: "Just as Christmas approaches, it is fantastic to find out that I’m the first retailer in the UK to win this amazing initiative. The £5,000 prize will bring some extra gold to the staff Christmas bonuses and early festive cheer to the shop, this year. The National Lottery has always driven extra traffic to Keystore, so this is more wonderful news for us and for all my potential future winners."

Raymond Young, who bought his winning National Lottery Thunderball ticket in Keystore (known locally as Fordel Services), said: “I’m chuffed to bits to see my local store win because of my luck. It was great to win and hopefully the lucky store can spread a little of my fortune through the local community.”

National Lottery retailers can head to the National Lottery Retailer Hub to ensure they're opted in to receive email communications, so they don't miss out on this exciting opportunity.