Vape maker Voopoo said its Stoptober campaign has seen nearly a thousand smokers trying its latest products in their bid to say farewell to cigarettes.
Following its successful Voopoo Stoptober Vape Bus campaign last year, the firm went back on the road this year, also offering a range of cessation activities.
This time around, Voopoo has teamed up with more than 100 stores across the UK to launch the Stop Smoking campaign, with nearly 1,000 smokers taking part in the campaign during the month of quitting.
(Photo: Voopoo)
They actively chose Voopoo as their companion on the road to quitting. Drag E60 has been the most sought after by smokers, enjoying the big smoke experience and extreme taste. The ECO mode of the product, which greatly extends the amount and duration of smoking, was the best help during the cessation period.
“In this year's Silverstone round of BTCC, I was surprised to find that my favorite driver, Will, chose Voopoo as his quit-smoking partner. So when I saw Voopoo was launching the campaign again, I was eager to join,” Bob, a smoker from Edinburgh, said.
“I was lucky enough to experience Voopoo Vinci Pod SE, and it was truly an excellent experience. Thank Voopoo for continuing to care for the health of smokers, and I will always support Voopoo."
Voopoo has established four series including Argus, Drag, Vinci and V to cover the entire range of customer needs, from pod to pod mod to mod.
Bebeto, the leading confectionery challenger brand, celebrated the launch of its new Freeze Crunchy range with a successful sampling event at SPAR Myatts Field, Cromwell Rd, London on Friday 8 November.
SPAR stores were the first to market Bebeto’s Freeze Crunchy range in the convenience sector and the sampling activity was an opportunity to showcase Bebeto’s innovative Watermelon, Peach Rings, and Marshmallow flavoured freeze dried sweets. The Bebeto team offered tastings beside eyecatching branded FSDU displays and invited shoppers to participate in a special social media competition for a chance to win a £50 SPAR voucher and the full Bebeto range.
With scores of shoppers stopping by to sample the sweets, SPAR Myatts Field saw fantastic engagement and enthusiasm for this unique new product range. "We are very excited to be amongst the first convenience stores to stock Bebeto Freeze Crunchy sweets; it’s such a great product and so many people bought packs straight after tasting them," said Velayuthapil Kumarathasan, Store Manager.
He continued: "The range is especially popular with people who had already seen the trend on TikTok, and everyone is delighted by the unique taste and texture."
With hundreds of sweets sampled, the store saw an increase in sales for Bebeto’s Freeze Dried sweets during the event, confirming a strong demand for the product line.SPAR colleagues have reported great excitement among shoppers, with big repeat purchase levels and many returning to buy all three flavours after their initial purchase.
"The event has been amazing," remarked Velayuthapil. "The Bebeto team have been very friendly, and everyone has done a great job in creating a memorable experience for our customers."
Phil Hulme, Commercial Director at Kervan Gida UK said: "We’re thrilled to partner with SPAR and see the Bebeto Freeze Crunchy range successfully rolled out in stores nationwide. This sampling event has further highlighted the importance of working in partnership with SPAR which has resulted in huge support and excitement for the range.
“Bebeto is the first major brand to bring freeze dried confectionery directly to retail shelves, and we’re proud to make this exciting innovation available to shoppers right across the convenience channel.”
Bebeto’s new Freeze Dried Sweets are available in three mouth-watering crunchy flavours: Peach Rings, Watermelon, and Marshmallow. Each 35g resealable pouch ensures the sweets retain their crunchy texture while keeping moisture out, and all products in the range are Halal-certified. The Peach Rings and Watermelon flavours contain no artificial colours. Available in SRP 12 x 35g. RSP £2.00
Barefoot, the #1 U.S. wine brand in the UK, has continued its momentum in 2024, showing a value growth of +4.3 per cent compared to the overall wine category’s +0.2 per cent, with an even stronger previous three months, where growth reached +6.6 per cent against a category decline of -1.1 per cent.
The continued success of the established varietals and the introduction of the new Barefoot Zinfandel in the late summer, coupled with Barefoot’s distinctive branding, have helped fuel this success.
The UK’s four most popular wines…
Barefoot holds the #1 spot for Merlot, Pinot Grigio, White Zinfandel and Pink Moscato, cementing its place as a trusted choice among consumers.
Approachable and adaptable, Barefoot Merlot is a go-to for any occasion. It offers flavours of blackberry, raspberry and chocolate, pairing perfectly with meat dishes and cheese
Crisp and refreshing, Barefoot Pinot Grigio is a dry and light-bodied white wine, with flavours of tart green apple and notes of citrus and peach. The perfect sip to pair with spicy pasta, a Thai green curry or a bowl of mussels.
Barefoot White Zinfandel is fun, refreshing and a definite crowd-pleaser. It’s bursting with tropical aromas of pineapple and strawberries. This fruity wine pairs well with chicken and seafood.
The Barefoot Pink Moscato is a juicy and refreshing wine with ripe nectarine aromas and flavours. With layers of raspberry and pomegranate, it’s best enjoyed with spicy Asian cuisine or a fruity dessert.
Smelling of rosés
Barefoot has maintained its position as the UK’s #1 rosé brand, with a year-on-year value growth of +11.7per cent – outpacing the rosé category’s +1.2 per cent increase by +10.5pts. With a portfolio including Barefoot Rosé, White Zinfandel and Pink Moscato, there is a rosé for every taste.
New Barefoot Zinfandel…
Launched in the UK August 2024, Barefoot Zinfandel is the latest edition to the brand’s award-winning portfolio, this fruit-forward red wine offers a bold, layered profile with vibrant notes of black cherry and juicy raspberry. The fourth most planted grape variety in California, Zinfandel is particularly tolerant to increasingly warm summers, promising a hopeful future for the variety.
“Barefoot has experienced exceptional success since we launched it in the UK in 2009 to become the UK’s most popular US wine brand. Its unique and approachable fruit-forward styles, combined with eye-catching and familiar branding, resonate with a broad range of consumers – whether it’s new drinkers or loyal fans. We hope to continue this growth over the coming year,” says Mark Stammers, Senior Sales Director EMEA at Gallo.
Leading hard seltzer brand White Claw has launched what could potentially be the world’s smallest house party pop-up.
The mini house structure, measuring just three metres tall, two metres wide, and two metres deep, is coming to London, Manchester and Liverpool through November and December.
The campaign follows new research by the brand which revealed that new-age partying is all about connecting with others, socialising and smaller, more intimate settings.
A third (35%) consider a house party to be their preferred way of socialising with friends, while a third see them as an attractive prospect due to the cost-of-living crisis. It also emerged 48 per cent prefer more intimate surroundings.
The poll of 2,000 UK adults aged 18 to 45, conducted by OnePoll, unveiled that our newfound love of house parties is down to them feeling ‘cosy and safe’ (58%), the ease of having meaningful conversations (58%), and their affordability (52%).
Plus, nearly half (47%) love knowing most, if not all, of the guests, and no one’s complaining about skipping the drink lines (43%)!
The average adult has hosted two house parties in the last 12 months and has attended three at others’ houses, and half of those polled would like to attend more than they currently do.
However, four in 10 Brits are put off hosting their own house party due to the clean up afterwards, while others are deterred by potential damages (25%) and neighbours complaining about noise (23%).
23 per cent said hosting a house party is too stressful and time consuming, and 21 per cent went as far as to say they feel the social pressure of hosting a party outweighs the fun of it.
The White Claw pop-up looks to deliver the nation exactly what they want: intimate house parties with no strings attached.
The space squeezes just 6 people and is kitted out with a button to kickstart a mini-disco, photobooth, mock fireplace, leather armchair and homely décor, creating the ultimate mini house party hotspot.
Sarah, 26, of Croydon, who got to experience the set-up, said: "I love going to house parties but hate hosting them, they can be such a faff and I’m always worried about my neighbours.
“It was so great when this party turned out to be something completely different. I could actually talk to people and get to know them, without shouting over loud music.
“It felt like so much more of a community, like everyone was there to connect. Honestly it was such a refreshing experience!”
The nation’s shifting attitudes brings with it a new era of house-party rules, as revealed by the OnePoll survey. The modern rules that should be followed including not entering bedrooms without permission (40%), not bringing uninvited guests (38%) and not pinching other people’s drinks (31%).
Other essential etiquette tips were to bring your own alcohol (32%), dress for comfort, not for show (29%) and help to tidy up before you leave (27%).
Michael Dean, spokesperson for White Claw, added: “We always knew we’re a nation of house party lovers, but it’s interesting to see that Brits are now really interested in making connections with others when partying.
“While it’s fun to attend a house party, we know they can be stressful to host if people don’t follow all the rules.
“After bringing Brits the coolest party-stop corner shop last year, the Claw-ner Shop, this year we’re answering the nation’s prayers and offering another once-in-a-lifetime experience: the World’s Smallest House Party. From your hard seltzer or vodka, right down to your party location, we’ve got your night covered.”
Hitting shelves later this month, Chicago Town has announced the launch of two frozen desserts in a move to elevate big nights in for family and friends.
Expanding its premium tiered Ultimate range, both the Cookie Bars and Chocolate Brownies are suitable for cooking in the oven and microwave and directly target those looking to go to town on the Ultimate Pizza Night In.
With meal deals continuing to prove popular amongst takeout, retail chilled and food-to-go offerings, Chicago Town’s Pizza Night-in meal deal brings added convenience coming straight-from-the-freezer, with the desserts sitting alongside its Pizzas and Garlic Bread offerings.
Chicago Town’s Cookie Bars, 234g, MRRSP £3.95
The all-new Cookie Bars elevate a takeaway favourite, with four individual bars oozing with chocolate goodness. Combining milk and dark chocolate chunks and topped with milk chocolate chunks and pink and white marshmallows, Chicago Town’s new Cookie Bars serve up optimum gooey indulgence.
Chicago Town’s Chocolate Brownies, 260g, MRRSP £3.95
Topped with a caramelised cookie crumb and inspired by rumour and legend that Brownies originate from Chicago, Chicago Town has put an indulgent spin on an American classic. With four brownies per pack, there are plenty to go round.
“It’s an exciting year for us at Chicago Town,” said Marketing Manager Rachel Bradshaw. “Not only have we unveiled our £4.5m brand campaign but we’ve launched four new products across pizzas and sides and we’re now launching desserts.
“Knowing that our customers love a pizza night in, we’ve gone to town on the occasion, launching our two Ultimate sweet treats. With meal deals continuing to be a fan favourite, this gave us the opportunity to create an epic £10 bundle for those getting together to go to town on Pizza Night. After all, every Pizza Night In is worthy of a sweet dessert!”
The campaign will be supported by a two-week Meta campaign later this month.
British sweet-maker Swizzels is increasing production to meet the growing demand for vegan sweets in time for Veganuary 2025.
Popular products like Variety Bags, Drumstick Choos, and Refreshers Choos are among Swizzels’ vegan sweets anticipated to see a significant rise in popularity as consumers continue to seek plant-based options from established brands.
The sweet maker urges retailers to stock up on its expanding vegan range as demand for vegan confectionery continues to grow. In 2024, vegan claims in sugar confectionery have risen by 33 per cent, compared to just 17 per cent in 2019, reflecting the increasing consumer preference for plant-based treats.
With over 25 million participants worldwide in January 2024, Veganuary’s growing popularity highlights the importance of retailers stocking well-known brands to entice customers looking to explore plant-based options.
Swizzels’ vegan range is a popular addition to any retailer’s sugar confectionery selection. The company has also seen a 34.1 per cent increase in its vegan Countlines, including Drumstick Choos, Love Hearts and Refreshers Choos, as well as an 38 per cent increase in its Hanging Bags range and Clipstrips, including Luscious Lollies, Scrumptious Sweets, and Curious Chews.
The sweet maker's popular vegan Drumstick Choos and Refreshers Choos are now available in PMP formats, with a £1.15 MRSP for 115g bags and 12 x 135g SRP.
"Vegan sweets are growing in popularity, with vegan claims now way more common in sugar and confectionery products than they were five years ago," said Clare Newton, Trade Marketing Manager.
"Swizzels has long been ahead of the trend, offering a vegan-friendly range well before the current surge in demand. Today, nearly all of our products are fully vegan, catering to a diverse customer base and helping boost sales for the retailers and wholesalers we work with.
“We are at the forefront of the vegan confectionery movement, offering an exciting range of sweets that deliver the familiar taste and texture of classic treats, all with a plant-based twist!
"Our vegan range is available all year-round, ensuring customers can enjoy their favourite sweets anytime, not just during Veganuary.”
In its sixth year running a campaign in support of Veganuary, Swizzels has made what started as a Veganuary-only movement a year-round trend with the key focus message: "All These, All Year, All Vegan", to promote the extensive range of vegan sweets.