Nescafé has introduced the first instant coffee refill pouch for Nescafé Gold Blend and Nescafé Original that can be recycled in stores and helps save money while reducing packaging.
The new 150g refill pouch is 97 percent lighter than the 200g glass coffee jar and has on average 60 percent less plastic than the jar’s lid.
The pack is resealable to help preserve freshness and once the refill is empty consumers can recycle the pack in more than 5000 stores across the UK and through kerbside collection in Ireland.
Not only does the new pouch use less packaging, it is also lighter on the wallet and offers better value for money compared to the standard coffee jar.
“We know that Nescafé lovers are getting more concerned about the sustainability credentials of the products they consume. We are therefore really proud to launch this new coffee pack that offers our fans the same great coffee and the iconic rich aroma that they love in less packaging whilst offering better value for money,” Sophie Demoulin, marketing director Nescafé Soluble Coffee, said.
The new Nescafé Gold Blend refill pouch is available now and the Nescafé Original refill pouch will hit shelves at the end of March.
