Nesquik Choco Waves offers consumers new way to start the day

Nestlé Cereals has added to the Nesquik brand portfolio with the launch of Nesquik Choco Waves – a tasty breakfast option with no red traffic lights under the UK government’s front-of-pack nutritional labelling scheme.

Offering an alternative spin to the original chocolate Nesquik balls, each piece of the new high-fibre cereal comes in a wave shape which turns the milk chocolatey. The chocolate waves also contain whole grain as the number one ingredient (35 per cent) and are fortified with seven vitamins as well as Calcium and Iron and have no artificial colours or flavours.

"We’re committed to making breakfast better, and the launch of Nesquik Choco Waves will help to provide families with a delicious and nutritious start to the day," said Sarah Fordy, Head of Marketing at Cereal Partners UK – makers of Nestlé Cereals. "This new addition to the well-loved family brand is non-HFSS, has whole grain as the number one ingredient and is a tasty option that will be a family favourite in no time!”