Nestlé Cereal has announced the launch of Nesquik Minis, a playful take on your family’s favourite Nesquik cereal.
This new mini format ensures everyone gets more of the delicious Nesquik chocolate taste and crunch they love in every spoonful, to bring fun to your mornings.
Nesquik Minis may be small in size, but they provide MAXI fun! Inspired by Nesquik Chocolate Milkshake, just add milk to your bowl of Nesquik Minis and watch as the milk turns chocolatey!
This chocolate cereal delight is high in fibre, has wholegrain as the number one ingredient, and contains vitamins and minerals to help support a healthy and balanced diet. You can have comfort knowing Nesquik Minis are a source of calcium and Vitamin D, whilst also being delicious.
Additionally, every bowl of Nesquik Minis contains vitamin B6, B3, and B5 which help release energy and reduce tiredness giving the family a great start to the day.
Say goodbye to bland breakfasts and instead try Nesquik Minis for a delicious and fun start to your mornings.
Sarah Fordy, said “We’re delighted to introduce the launch of Nesquik Minis, an exciting new take on Nesquik Cereal. Nesquik Minis are a chocolatey delight packing big flavour into mini crunchy balls, that we are confident will add maximum fun to consumers mornings.”
Nesquik Minisare now available to purchase at Tesco, RRP: £2.75 and will be available at other retailers from January.
In a fresh move to enhance customer choice and convenience for retailers, Nisa has introduced a new 3-for-£4 mix-and-match freezer deal through to 2025.
This deal replaces Nisa’s previous 5-for-£6 Freezer Filler promotion, bringing an innovative twist that aligns with evolving shopper preferences for flexibility and variety.
The new mix-and-match deal allows customers to choose any three qualifying products for £4, providing greater freedom to tailor meals to individual needs. This shift comes as part of Nisa’s commitment to addressing the growing demand for customisable and cost-effective meal solutions. The 3-for-£4 structure is designed to appeal to a broad range of shoppers, especially those seeking convenience without sacrificing choice or budget.
Research indicates a significant consumer trend toward “Mix and Match” promotions across the retail sector, as customers increasingly value the ability to personalise meal options. This approach enhances flexibility and broadens the appeal to a diverse shopper base, who may not engage with fixed, repetitive deals. Within Nisa’s customer base, an increase of 17 per cent YOY in partners buying into the freezer deal promotion demonstrates an increased demand for a developing promotion.
Retail analysts highlight that mix-and-match deals encourage larger basket sizes and cross-category purchases, boosting customer engagement and offering a fresh shopping experience. As a result, mix-and-match deals are emerging as a powerful tool for retailers aiming to differentiate their offerings and provide greater customer value in a highly competitive market.
Nisa’s new 3-for-£4 deal has been developed in response to feedback and insights from a review of former footfall-driving promotions. Findings revealed that recurring meal deals often led to shopper fatigue, with the same set of fixed products causing some shoppers to become disengaged and reducing their purchase frequency.
The new promotion offers a dynamic range of options that will change periodically, allowing customers to try new products and avoiding the risk of stockpiling frozen items that can lead to a slower buying cycle.
Alongside this increased choice, stores will see enhanced margin benefits compared to traditional fixed-frequency discounts. With the lower price point breaking the £6 barrier, the new 3-for-£4 promotion will also appeal to price-sensitive shoppers, making it more accessible and appealing to a larger audience.
“I think it’s important to remember that Frozen is a value-driven category, so it’s great to offer retailers a strong and compelling deal. A leading offer is crucial in this space," said Jack Matthews, Partner at Bradley’s Supermarkets.
“Switching the mechanic to a “3 for £4” deal should help us drive sales, as it makes the offer more appealing to a wider range of customers. It also provides greater flexibility in the products they choose.
“This change encourages customers to stock up and fill their freezers, rather than focusing solely on meal occasions as the previous deal did.”
Hannah Lockwood-Geck, Category Controller at Nisa, added: “This exciting new ‘3 for £4’ mix-and-match frozen deal marks an important step in responding to our customers’ preferences and ensuring that we keep bringing innovative and appealing offers to our partners.
“By replacing our previous promotion with a flexible deal that allows consumers to personalise their choices, we’re enabling stores to provide an even better experience. This updated approach means our retailers can offer more tailored selections to match local preferences, improve margins, and better serve their communities. We’re confident that this promotion will drive higher engagement and create a more satisfying shopping experience.”
In addition to delivering a customer-friendly solution, Nisa’s new promotion benefits retailers by providing customisable deal ranges that can adapt to local preferences. The promotion also aligns with seasonal trends, key events, and supply chain efficiencies, further enhancing the value for Nisa’s retail partners.
New research from Budweiser Brewing Group UK&I (BBG) has revealed a significant shift in holiday drinking habits, with nearly half of Gen Z opting for a ‘Dry Christmas’.
The survey of 2,000 adults who celebrate Christmas and drink alcohol revealed that 34 per cent of Generation Z feel more pressure to drink alcohol during this period compared to previous years. However, the younger generation appears to be resisting the pressure, with a significant 78 per cent of those born after 1996 planning to start Dry January early, as soon as they finish work for the festive season.
This trend among younger drinkers is largely driven by a desire for balanced lifestyles, financial mindfulness, and the empowerment of making personal choices. In comparison, only 17 per cent of Baby Boomers have ever considered not having a drink over Christmas in the past, with just six per cent planning to do so this year.
Despite the generational differences, the study found that 65 per cent of all drinkers cutting back this Christmas believe they can enjoy the festivities just as much without alcohol. Additionally, a quarter of respondents expressed a preference for moderating their drinking with no-and-low alcohol options at work Christmas parties, a figure that rises to 35 per cent among the youngest workers.
“Moderation is no longer limited to awareness months and days; it is now part of our everyday lives,” Brian Perkins, president of Budweiser Brewing Group UK&I, commented.
“Efforts to moderate in January have been brought forward into the festive period and throughout the rest of the year, as we see more people choosing no-and-low alcohol alternatives as their drink of choice. While pressure to drink alcohol may still exist, it is promising to see people resisting this, and celebrating moderation. What’s even more positive is that moderation isn’t impacting people’s enjoyment; in fact, these results reaffirm that we can and do still enjoy ourselves just as much."
The study also highlighted that four in 10 respondents believe the ‘Dry Christmas’ trend will gain popularity in the coming years. Although this is driven by 60 per cent of Gen Z compared to only 43 per cent of Gen X.
Nearly a third (30%) have noticed more people in their social circles opting to moderate or remove alcohol from their Christmas plans. Furthermore, 56 per cent believe that festive parties now offer more low-and-no-alcohol drinks than five years ago, and 55 per cent feel that the quality of these options has improved.
In fact, the research also found that 64 per cent of adults are keen to moderate their alcohol intake longer term, not just at Christmas.
Perkins added: “Christmas is a time for celebration, and enjoying a drink can be a part of that festive spirit. However, a strong proportion of people are now choosing to embrace the holidays and special occasions all year round with a focus on balance and moderation. To help people moderate, it is important they have options available to do so – that’s why we pride ourselves on having a strong no alcohol portfolio which is growing from strength to strength, including favourites such as Budweiser Zero, Corona Cero and Stella Artois Alcohol Free Lager.”
Café Solo has announced the global launch of a world-first Pedro Ximénez Sherry (PX) Cask Finished Coffee Liqueur.
Café Solo PX is the first in a range of cask-finished coffee liqueurs to be released by the brand and the third expression that has launched this year in the Café Solo range, which includes the debut expression, Café Solo Original and Café Solo Espresso Martini Cans.
Café Solo said the latest launch adds to their mission to shake up the UK’s coffee cocktail market and offers interest and complexity for mixologists shaking up cocktails in bars and at home.
Ground with exceptional coffee, Café Solo is crafted with premium SOLO Cold Brew Coffee, which boasts a full-bodied flavour profile, rich acidity, and a refreshingly clean finish. Café Solo is matured in PX Sherry casks which impart residual sweetness and rich, dried-fruit notes.
Café Solo PX Cask Finished Coffee Liqueur is indulgent and dessert-like, with the PX Sherry Cask adding layers of sweetness, depth, and complexity. Café Solo PX offers notes of rich toffee, fig, walnut and lemon.
Made from the sun-dried Pedro Ximénez grapes (in Jerez, Spain) PX Sherry is intensely sweet and rich, and Jerez’s unique terroir and tradition make PX sherry one-of-a-kind. PX casks are often repurposed to age or "finish" whiskies and other spirits, imparting their residual sweetness and rich, dried-fruit notes. These casks are prized for the intense flavours they impart, transforming the profiles of other liquids.
"We are delighted to launch our first Café Solo cask edition, which was inspired by an evening of enjoying delicious Espresso Martinis with added PX Sherry! We sourced our casks from Jerez, Spain, and I was lucky enough to witness the incredible craftsmanship at the Antonio Páez Lobato cooperage,” Café Solo brand manager Holly Harwood said.
“PX sherry offers a wonderfully rich profile, and the combination of coffee with notes of dried fruit and caramel is truly something you need to try!"
Café Solo PX is available to the UK trade via Fortitude Drinks.
A significant upscale moment for plant-based, ice cream pioneer Over the Moo sees Simon Goodman and his team initiate a crowdfund (Crowdcube), which will be tasked with raising a minimum of £100k to sit alongside £100k recently assembled by friends and family.
Just some 18 months after launching, Simon and his team have established an enviable 300 UK store presence for its award-winning, three-strong range (Caramel, Vanilla & most recently Chocolate) of coconut-milk themed ice cream bites that provide a modern ‘sharing pouch’ take on the iconic choc ice.
At under 30 calories a bite, this healthier living offering with its clear ‘lactose-intolerant’ agenda seeks to bring an extra layer of discernment to a thriving bite-sized category with limited vegan choices."‘Having spent our formative months bedding down a significant wholesaler network to meet our short-term indie store and foodservice aspirations, adding a much requested chocolate bite offering to our offer, enhancing our on-pack branding whilst expanding our image library; the focus for these funds will be to advance our B-Corp aspirations whilst prioritising meaningful marketing support for the next tranche of nationwide listings we’ll be disclosing over the next few weeks," said UK founder, Simon Goodman.
Existing within a sizeable £1.5bn category within the UK, Over the Moo is taking significant strides to bridge the sizable gap between dairy and plant-based ice cream whilst tackling the ongoing conundrum that exists around portion-controlled, permissible treats that over-index in terms of flavour not calorie guilt.
Cadbury is launching a Creme Egg competition in the run-up to Easter 2025, asking retailers across the country ‘How Do You Display Yours?’
The “How Do You Display Yours?” competition invites retailers to dip into their imaginations and share their most innovative and eye-catching Cadbury Creme Egg displays. Any retailer who shares an idea via a specially-created form on SnackDisplay.co.uk – Mondelēz International’s trade-focused advice and information site – will be entered into a competition to win £1,000* worth of vouchers for first place, with four runner-up prizes ranging from £250 to £500 vouchers and 25 x £25 vouchers up for grabs for the remaining winners.
The competition is a fantastic opportunity for retailers to get creative and entice consumers into stores and mirrors the consumer-facing “Admit It, How Do You Eat Yours?” campaign.
“We’re really excited to be taking the annual ‘How Do You Eat Yours?’ campaign to a platform that retailers can engage with directly. Given the enthusiasm towards ‘How Do You Eat Yours?’ we wanted to create an opportunity for retailers to capitalise on consumer engagement, with the addition of 30 prizes to give further support and thanks to the retailers who have supported Cadbury throughout its 200-year history,” said Carianne Robertson, Brand Executive for Cadbury Creme Egg.
Cadbury Creme Egg has been an icon of the season for over half a century, with 3.7 packs sold every second. In 2024 the brand expanded its Creme Egg portfolio, launching the Cadbury Creme Egg Tablet, which sold a bumper 4.6 million units nationwide, making it the #1 NPD for the entire Easter 2024 season.
Cadbury Mini Eggs sold 11 million more units than in 2023, meaning shoppers are still looking to enjoy the iconic chocolate Easter treat. The mini-beasts of the Easter market remain the number one Easter SKU with the highest penetration of any Easter brand in the UK.
The Cadbury Mini Egg 110g and 360g sharing bars also had another successful Easter and were the #1 and #3 SKU respectively in the sharing novelties category in 2024.
Mondelēz International grew ahead of the Easter category in 2024 by almost four per cent and remains the number one supplier at Easter time. To make the most of the season, retailers should split Easter into three phases: getting off to a fast start (from 1January to Valentine’s Day), building momentum (from Valentine’s Day on 14February, to Mother’s Day on 10March), and then gearing up for a “gifting finish” for the last three weeks the period reaches its finale.
The “fast start” phase focuses on shoppers looking for small treats for themselves, such as Cadbury Creme Egg and Cadbury Mini Eggs. Here are our top tips for a fast start to the season:
Be ready on day one of the season with sufficient stock of seasonal self-eat and sharing favourites from well-loved brands, such as Cadbury Creme Egg and Cadbury Mini Eggs.
Create awareness of the season with your customers using campaigns, competitions and promotions as a talking point.
Use POS from shoppers’ favourite Easter brands to highlight products and optimise incremental sales.
For more expert confectionery and seasonal advice, retailers can visit www.snackdisplay.co.uk, and should stay tuned for the full Easter 2024 seasonal line-up.
*Terms and conditions apply:
UK, 18+, owners/verified retail managers of independent convenience stores (‘Independent Retailers’) only. 00.01 GMT 02/12/2024 to 23.59 GMT 28/02/2025 (‘Promotion Period’). During the Promotion Period, set up your Cadbury Creme Egg display including Cadbury Creme Egg 2025 Points of Sale (‘POS’) in your Independent Retailer store. Then, visit snackdisplay.co.uk/competitions/easter-cce-display-competition and submit your details alongside uploading a photo of your POS display to be entered into the Competition. Entries judged on impact, creativity and ingenuity, and use of available space. Max 1 x entry and 1 x Prize per Independent Retailer store. Prizes: 1st place: £1,000, 2nd place: £500, 3rd – 5th place: 1 of 3 x £250, 6th – 30th place: 1 of 25 x £25 Amazon vouchers. Purchase, internet access and email address required. Prizes will be fulfilled within 28 days of acceptance. Promoter reserves the right to indefinitely use and publicise entries. See https://snackdisplay.co.uk/retailer-ts-cs/ for full T&Cs. Promoter: Mondelez Europe Services GmbH – UK Branch, Sanderson Road, Uxbridge, UB8 1DH.