Skip to content
Search
AI Powered
Latest Stories

Nestlé Cereals launches new campaign partnering ParalympicsGB

Nestlé Cereals UK and ParalympicsGB have joined forces to launch new campaign to support Tokyo 2020 Games and inspire families to get more active.

The partnership will see Nestlé Cereals UK give its backing to four of the Games’ most popular sports: athletics, table tennis, cycling and powerlifting, with athletes, including former Strictly Come Dancing star Will Bayley, joining in campaign activity.


“I am delighted to be part of the collaboration between Nestlé Cereals and ParalympicsGB. It's such an exciting year with Tokyo just around the corner and I really hope this campaign inspires people to get up and get active,” said Bayley, table tennis gold medallist at Rio 2016.

The firm said various activities will be activated across a range of retail and out of home channels in the lead-up to the Games and beyond. These include new on pack design for eight Nestlé Cereals products such as Cheerios, Shredded Wheat and Shreddies, and competitions with tickets to attend the Paralympic Games as top prize.

Toby Baker, regional marketing director Nestlé Cereals UK, said: “In our new partnership with ParalympicsGB we hope to inspire UK households to get up, get active and eat well for a healthier lifestyle. In 2020, our terrific team of Paralympians will be showing us the way and we want everyone to take notice, starting at the breakfast table!”

The ParalympicsGB team will feature around 250 athletes competing in up to 19 different sports at the Tokyo 2020 Paralympic Games which run from 25 August to 6 Sept. At the Rio 2016 Paralympic Games the team finished second in the overall medal table with 147 medals including 64 gold.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less