Nestlé Cereals launches new individually wrapped breakfast cereal

Nestlé Cereals UK has launched a new breakfast cereal individually wrapped in handy kids-sized portions.

Made with ingredients boasting natural origins, and containing no artificial colours or flavours, the new NAT Bears is available in Honey and Chocolate flavours.

The product has a simple 32g portion control for young children, with one bear equalling one bowl of breakfast cereal when added to milk.

NAT Bears is also high in fibre, with over 50 per cent of whole grain in each serving. It features the Nestlé Cereals green banner on pack, signifying that it contains whole grain as its number one ingredient, and that it has at least 8g of whole grain per serving.

Gharry Eccles, vice president UK & Australia at Nestlé Cereals, said: “We know that parents are looking for a cereal that is both tasty and high in fibre for their kids at breakfast time, and we’re confident that our new NAT Bears fits the bill. NAT Bears come as pre-proportioned, individually wrapped bears – you just add one bear to a bowl of milk, and it makes a bowl of tasty cereal.”

NAT Bears come in a pack of 6 (6x 32g) with an RRP of £2.89. The launch will be supported by a marketing campaign, including social media, digital TV and shopper activation.