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Nestlé Confectionery launches new range of ice cream inspired sharing bags

Nestlé Confectionery launches new range of ice cream inspired sharing bags
Nestlé has taken some of its best-loved brands – Aero, Milkybar, Munchies, and Rowntree’s Randoms – and reimagined them with a nostalgic, ice cream twist
Nigel Davies
Kiran Paul
By Kiran PaulFeb 28, 2024
Kiran Paul
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Nestlé has announced its new range for 2024 – a sharing bag selection inspired by popular ice cream flavours.

Incorporating four of its best-loved brands – Aero, Munchies, Rowntree’s Randoms and Milkybar – the reimagined classics will be given a fresh, nostalgic, ice cream twist.

Leading the chillingly good line up is Aero, with the all-new Aero Neapolitan Sharing Bag. Inspired by the classic flavour, the new bag contains bubbly milk chocolate, strawberry, and vanilla flavour melts, perfect for mixing and matching with friends.

Alongside Aero, the new range also includes the much-loved Munchies. The Munchies Cookie Dough Flavour Sharing Bag sees the brand’s traditional soft caramel and crispy biscuit filling replaced with a cookie dough flavour core and chocolate biscuit shell, creating a creamy and crunchy combination that is bound to be a crowd-pleaser.

Taking inspiration from a nostalgic flavour profile, Milkybar has also received a makeover. The creamy buttons have been given a Raspberry Ripple flavour twist to create the new Milkybar Raspberry Ripple Sharing Bag, filled with marbled white and pink raspberry flavour pieces.

Exclusive to Asda, Rowntree’s iconic Randoms has also been reimagined, featuring strawberry & biscuit and vanilla & biscuit flavour foamy Rowntree’s Randoms Cones.

“We’re so excited to introduce our new Nestlé sharing bag range. Taking inspiration from those classic frozen flavours that we all know and love, we’ve developed some nostalgic taste combinations that chocolate fanatics will be sure to love,” Cat Mews, brand manager at Nestlé, said

“The new ice cream inspired range features deliciously flavoured products from four of our top sellers, Aero, Munchies, Rowntree’s Randoms and Milkybar, and we can’t wait for people to try them!”

To celebrate the remix of Nestlé’s classic treats with nostalgic ice cream flavours, the brand has partnered with dancer and KISS FM host, Jordan Banjo, to release two ice cream van jingles, remixed with an invigoratingly fresh dance feel that’s sure to get toes tapping.

nestlé confectionery

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