Skip to content
Search
AI Powered
Latest Stories

Nestlé Confectionery unveils Easter range

Nestlé Confectionery unveils Easter range

Nestlé Confectionery has unveiled its 2024 Easter line-up, bringing egg-citing new products and popular classics to shop shelves across the UK & Ireland.

New for 2024: Quality Street Golden Collection Incredible Egg, Rowntree’s Randoms Incredible Egg, Smarties Sea Splash Egg, KitKat Easter Egg Hunt


Starting off strong, Nestlé Confectionery has released two new Incredible Eggs for Easter to impress and delight chocolate fans.

The Quality Street Golden Collection Incredible Egg (RRP: £12) has already got Easter egg fans excited after an eagle-eyed shopper spotted it in B&M and posted it on social media, with one user commenting “I know what egg I want!”

The egg brings together delicious fudge and caramel pieces in a milk chocolate caramel-flavoured shell, accompanied by a pack of Quality Street caramel, fudge and toffees.

Additionally, joining the Incredible Egg line up is Rowntree’s Random (RRP: £12). In a first for the brand, Rowntree’s will meet Nestlé chocolate to create a shell with marshmallow pieces and Rowntree’s fruity flavoured sweets creating a delicious one-of-a-kind Easter egg. Lucky recipients of this egg will also receive a sharing bag of Rowntree’s Randoms.

Smarties has got a new egg in town - Smarties Sea Splash (RRP: £7.49), a beautiful Easter egg, showcasing the magic of what might go on under the sea. Made of Smarties milk chocolate, the egg also comes with two packs of Sea Splash Smarties, a cut out crafting activity, and a QR code unlocking a world of aquatic activities.

KitKat fans have plenty to look forward to this spring. For those who can’t pick a favourite, the KitKat Chunky Half and Half Giant Egg (RRP: £7.49) returns, with a shell made up of half milk chocolate and half white chocolate. There are two KitKat Chunky options in the pack – KitKat Chunky and KitKat Chunky White.

KitKat Caramel Cookie Collision Incredible Egg (RRP: £12) is also back. Real cookie pieces sit in a milk chocolate shell and the pack comes with two KitKat Chunky Caramel bars and a bag of KitKat Cookie Dough flavour Mini Eggs – an exclusive treat that can only be found at Easter time and has been described by one chocolate fan on Instagram as “hands down the best Easter egg.”

Egg hunts continue to be part of the fun at Easter, and Nestlé Confectionery has three brands showing up for the game in 2024. New this year, is the KitKat Easter Egg Hunt pack (RRP: £3.99), which contains eight milk chocolate Easter eggs made with signature KitKat crunch wafer pieces, ready to be hidden away as part of an Easter Egg Hunt. Smarties and Milkybar also have Easter egg hunt packs to add to the fun.

For a premium experience, the After Eight Premium Egg (RRP: 9.99) returns, with a rich dark chocolate shell and a pack of signature After Eight mint chocolate thins.

The Milkybar Mini Egg Block (RRP: £1.35) is also back again, with mini crunchy milk chocolate eggs dotted inside a smooth white chocolate bar.

All Nestlé Confectionery chocolate is made using 100% certified Rain Forest Alliance cocoa.

More for you

Butterkist popcorn characters watching movie from red sofa in new TV ad campaign

Butterkist's new movie-themed ads hit UK streaming platforms

Butterkist strengthens movie association with new video-on-demand campaign

KP Snacks today announces that Butterkist, the UK’s number one popcorn brand, has launched an exciting series of new video-on-demand tie-ups to drive the brand’s association with movies and encourage consumers to grab their favourite bag of Butterkist.

In a new £1M media investment running until 19 July, Butterkist will appear across movie content on major video-on-demand services: ITVX, Sky Cinema, and Disney+ with a series of fun and playful adverts. Featuring the tagline, “For every movie moment, Go Grab The Butterkist”, the campaign creative includes a series of 20 and 10 -second indents to draw the viewer into a film opening in the style of either a horror or romance, before being comically interrupted by characters commenting on the movie from a red sofa while sharing Butterkist popcorn.

Keep ReadingShow less
Toffifee movie night promotion with Rakuten £5.50 voucher.

Win free movie vouchers with Toffifee promotion

Toffifee brings families together with movie night promotion

Toffifee is on a mission to bring families together with its latest on-pack promotion. Starting from 1 May to 30 June, Toffifee is giving shoppers a thousand chances every week to download the latest films with a £5.50 voucher on Rakuten – creating the ultimate movie night.

With at-home socialising still an important part of family life, watching movies at home has become the UK’s #1 popular social activity, enjoyed regularly by a massive 87 per cent of people. This promotion supercharges confectionery purchases, adding extra value while driving in-store excitement by tapping into these unmissable moments.

Keep ReadingShow less
Scottish retailers: power-up sales with new energy innovation from the house of IRN-BRU

Dynamo Fruit Punch—PWR-BRU’s boldest flavor yet!

Scottish retailers: power-up sales with new energy innovation from the house of IRN-BRU

PWR-BRU, from IRN-BRU, the No. 1 Scottish grocery brand, is introducing its first new flavour innovation since launching in 2023. Dynamo Fruit Punch will be hitting shelves from April 2025 in a 500ml big can format.

“PWR-BRU has been packing a powerful flavour punch in the fast growing Scottish energy market since launch," said Kenny Nicholson, Head of IRN-BRU Brand. "The range, with its distinctive can design and real IRN-BRU essence, provides something unique and individual. This latest flavour innovation is arriving with retailers just in time to maximise profit opportunities in the summer sales peak.”

Keep ReadingShow less
A taste supreme zero alcohol beer by carlsberg britvic

Carlsberg Britvic 1664 Biere

Carlsberg Britvic launches 1664 Bière 0.0%

Carlsberg Britvic has announced that 1664 Bière 0.0%, expertly brewed to contain no alcohol, will launch in the Off Trade this April, following a successful launch in the On Trade at the beginning of 2025.

Delivering the rich and balanced taste that 1664 is known for, the new product ensures that the 1664 range can be enjoyed on every occasion. 1664 Bière 0.0% will be available in 6x330ml sleek cans.

Keep ReadingShow less