Nestlé Purina PetCare has announced the acquisition of UK’s leading pet food brand Lily’s Kitchen.
Nestlé said the product range of Lily’s Kitchen, particularly in natural wet and dry dog foods and snacks, will complement Purina’s existing brand portfolio.
“Lily’s Kitchen is an excellent fit with our existing brand portfolio, and we look forward to supporting their continued growth with Purina’s own world-leading pet care expertise, insight and global resources,” said Bernard Meunier, chief executive of Nestlé Purina PetCare EMENA.
Founded by Henrietta Morrison in 2008, Lily’s Kitchen now offers natural recipes for dogs and cats across 6,000 stores in 30 countries. The £85 million brand has recently expanded into the Middle East and Asia and already has a growing presence in France, Spain, Italy, Netherlands, Switzerland and Germany.
Lily’s Kitchen will continue to be run as a stand-alone business from its base in Fitzrovia, London.
David Milner, chief executive of Lily’s Kitchen, said: “Nestlé Purina acknowledges the importance of Lily’s Kitchen’s values, which was fundamental to moving forward together. And while Lily’s Kitchen will continue to operate as a clear challenger brand, it’s a universal truth that both companies love pets and see them as part of the family.
“Nestlé Purina will help us build further brand awareness of our company and accelerate the continued expansion of our global footprint. Ultimately, working with Nestlé Purina will allow us to get our brilliant food to as many pets as possible around the world.”
