Bebeto, the leading confectionery challenger brand, is launching the ultimate super sour NPD to help retailers achieve scarily good sales during the spookiest season of the year, Halloween 2024.
New Super Sour Scary Skulls 150g bags are deliciously sour, skull shaped gummy sweets which contain six exciting tongue twisting, fizzy flavours – strawberry, cola, blackcurrant, pineapple, raspberry, and cherry. What’s even better, there are no added flavours or colours and they’re Halal certified.
"Halloween remains a key focus for Bebeto, with our range consistently performing well year after year," said Phil Hulme, Commercial Director at Kervan Gida UK. "We're seeing a growing trend of consumers choosing sugar confectionery over chocolate, and we're thrilled to expand our Halloween offering for 2024. By introducing the new Super Sour Scary Skulls, we are also tapping into the popular and growing sour confectionery trend, where we are seeing nearly a third of UK confectionery consumers (29 per cent) keen to try sour flavours in a new product. With an RSP of £1, these competitively priced treats are perfect for driving Halloween sales and meeting various consumer needs, from trick-or-treating to family sharing.”
Available this September from Spar, CJ Lang and Parfetts. Case size 10 x 150g. RSP
£1.00 (at retailer’s discretion).
Jo Taylorson