Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

New blueberry single-serve variant to belVita Soft Bakes range

Kiran Paul
By Kiran PaulMar 09, 2020
Kiran Paul
See Full Bio

Biscuit brand belVita has announced the launch of a new single-serve blueberry variant to its Soft Bakes range.

The stand-alone version follows the Blueberry Soft Bakes multipack launched in 2018, and joins Choc Chip in the single serve belVita Soft Bakes range.

“Not only is the belVita brand growing, but Soft Bakes also had a great year in 2019. The Blueberry flavour has been incredibly popular with shoppers in its multipack format, and we anticipate this will continue with the launch of the product in single-serve format,” said Alice Cuthill, brand executive for belVita at Mondelēz International.

The launch will be part of a wider marketing campaign in the first quarter of 2020, which will focus on the Soft Bakes range.

“We are incredibly proud of belVita’s 62 percent repeat purchase rate. We know that once shoppers try it, they love it and come back for more. We’re positive they will do the same with the new Soft Bakes Blueberry variant, which will help to drive sales for retailers,” Cuthill added.

The product is now available at an RRP 60p.

belvitamondelez international

Related News

Co-op opens first new store of 2025
Industry News

Co-op opens first new store of 2025

More for you

Rubicon Spring Vits still rang

Rubicon unveils new Spring Vits range

Leading sparkling flavoured water brand Rubicon Spring is set to shake up the functional water game in 2025 with the launch of its new Rubicon Spring Vits still range, hitting shelves in March.

Crafted with refreshing spring water, real fruit juice, and natural flavours, the product is available in three variants: Black Cherry Pomegranate, Mango Passion, and Strawberry Watermelon, all delivering a burst of essential vitamins to boost energy and immunity.

Keep ReadingShow less
Unlock incremental functional water sales with Rubicon Spring Vits

Unlock incremental functional water sales with Rubicon Spring Vits

From 11 March, Rubicon Spring sparkling flavoured water is set to disrupt the functional water category with its brand-new Rubicon Spring Vits still range.

Available in plain and £1.29 PMP options, Rubicon Spring Vits is launching in three flavours: Black Cherry Pomegranate, Mango Passion and Strawberry Watermelon. Packed with essential vitamins to support energy and immunity and made with spring water, fruit juice and natural flavours, each format is just 15 calories and fully HFSS compliant.

Keep ReadingShow less
STG UK launches Signature Action Mix cigarillos

STG UK launches Signature Action Mix cigarillos

Scandinavian Tobacco Group UK has announced the launch of Signature Action Mix cigarillos, which are available to retailers now.

Signature Action Mix cigarillos contain two capsules combining the flavours of Berry and Mint in ten-packs with an RRP of just £5.85 which is lower than competitor brands, but still with an attractive margin for retailers. The new Action Mix cigarillos will be a key focus for STG UK’s growing sales force, who will be targeting over 10,000 convenience stores in the coming months to talk to them about the launch, as well as offering them branded merchandise. There will also be promotions in the wholesale channel of both Action and Action Mix, as well as a significant trade comms campaign to support the launch, too.

Keep ReadingShow less
Two new flavours for STG UK's XQS nic pouch portfolio

Two new flavours for STG UK's XQS nic pouch portfolio

STG UK announced today the launch of two new flavours to join their XQS nicotine pouch brand portfolio. Black Cherry and Citrus Cooling are the new arrivals, both of which are available to retailers now.

Black Cherry is a real standout flavour, offering "the rich, deep taste of dark cherries, which is unique, memorable and not commonly found in other nicotine pouches". Citrus Cooling on the other hand, offers a citrus flavour with a cooling effect, "perfectly blending tart citrus with minty freshness to create a well-balanced and energizing experience". Both new flavours contain 8mg of nicotine per pouch and have an RRP of just £5.50, in keeping with the rest of the XQS portfolio.

Keep ReadingShow less
Goodfella’s logo

Goodfella’s becomes official sponsor of the Irish Women’s Rugby Team

Leading frozen pizza brand Goodfella’s has announced its new partnership with the Irish Rugby Football Union as an Official Sponsor of the Irish Women’s Rugby Team.

This alliance marks Goodfella’s first major sporting partnership, and comes at an exciting time for Irish Rugby as they celebrate the 150th anniversary and gear up for a high profile tournament agenda in 2025.

Keep ReadingShow less