New blueberry single-serve variant to belVita Soft Bakes range

Biscuit brand belVita has announced the launch of a new single-serve blueberry variant to its Soft Bakes range.

The stand-alone version follows the Blueberry Soft Bakes multipack launched in 2018, and joins Choc Chip in the single serve belVita Soft Bakes range.

“Not only is the belVita brand growing, but Soft Bakes also had a great year in 2019. The Blueberry flavour has been incredibly popular with shoppers in its multipack format, and we anticipate this will continue with the launch of the product in single-serve format,” said Alice Cuthill, brand executive for belVita at Mondelēz International.

The launch will be part of a wider marketing campaign in the first quarter of 2020, which will focus on the Soft Bakes range.

“We are incredibly proud of belVita’s 62 percent repeat purchase rate. We know that once shoppers try it, they love it and come back for more. We’re positive they will do the same with the new Soft Bakes Blueberry variant, which will help to drive sales for retailers,” Cuthill added.

The product is now available at an RRP 60p.