New Cadbury Fingers promo offers shoppers chance to win £20,000

Cadbury Dairy Milk Fingers is giving shoppers the chance to win an incredible £20,000 through a brand new on-pack promotion.

The Cadbury Dairy Milk Fingers Crossed promotion, which is on participating packs now, will offer shoppers the chance to win one of hundreds of cash prizes ranging from £50 right up to 3x top prizes of an incredible £20,000!

To win, shoppers simply need to pick up any promotional ‘Fingers Crossed’ pack of Cadbury Dairy Milk Fingers, find one of 200 ‘crossed fingers’ inside, and potentially celebrate a big cash prize.

The campaign comes off the back of a strong year for Cadbury Fingers, which has incredible heritage and trust with shoppers and has seen value and volume growth as a result of this [Nielsen, MAT WE 11.11.23]. The brand has re-established its emotional connection as the heart of fun shared family moments, which has helped 33 per cent of shoppers believe that it is a brand that brings people together. [Deaf participant, consumer co-creation panel July 22] Cadbury Fingers has also shown significant growth by scoring #1 brand equity score within the Sweet Biscuits category [Lab Equity Deep Dive 2022].

The Cadbury Fingers Crossed competition will be signposted clearly on all participating packs - Cadbury Dairy Milk Fingers 114g, Cadbury Bournville Fingers 114g, Cadbury Dairy Milk Orange Fingers 114g, Cadbury White Fingers 114g and Cadbury Dairy Milk Fingers Family Pack 189g.

The competition will be supported with striking in-store materials including brand-new POS material to capture shoppers’ attention and digital promotion as well as OOH advertising.