FEELM, part of leading inhalation technology company SMOORE, has unveiled the world’s first ceramic coil disposable solution which sets a new totally-compliant 800-puff benchmark for a 2ml tank.
FEELM is the world’s leading closed system solution provider having sold 3.5 billion pods since 2018, and for the first time, their Ceramic Coil S1 technology can be found in single use devices.
Leading brands RELX and KIWI have already incorporated the ground-breaking technology in their latest single use products and more companies will follow suit.
The launch comes as new research commissioned by SMOORE, the world’s leading inhalation technology company, revealed that 42 per cent of smokers trust vaping only a little or not at all and most of those say this could deter them from attempting to quit smoking through vaping.
This new third generation cotton-free FEELM Max Ceramic Coil S1 is so highly efficient in converting e-liquid into vapour that it provides a new benchmark for TPD and TRPR complaint 2ml tanks.
“The advanced heating technology in our Ceramic Coil S1 has no cotton to soak up e-liquid so we can increase e-liquid utilization by up to 20 per cent," said Johnny Zhang, Assistant President at FEELM.
“Devices using our S1 technology set a new benchmark for 2ml tanks by increasing the puff count from 600 to 800. This means that every three products using FEELM Max S1 technology is equivalent to four products using mainstream solutions.”
Zhang said the technological advances in the S1 technology also led to 78 per cent fewer impurities in the heating coil compared to mainstream solutions to give an "‘ultimate clean" vaping experience with impurities in the vapour cut to just 0.16 per cent of the EU-recognised emission standards set by ANFOR, the French Association for Standardisation.
New fully compliant 800 puff benchmark for 2ml tanks
The S1 ceramic technology also produces aerosol particles smaller than one micron – around 70 times smaller than the thickness of a human hair – and 35 per cent smaller than mainstream heating solutions. This leads to vastly improved flavour delivery and a reduced mouth residue that significantly reduces any aftertaste.
The S1 ceramic coil also features a constant power engine which provides a vapour consistency of 95 per cent and a 35 per cent improvement in taste consistency.
The heating technology is specifically designed consistently reproduce the flavours of the e-liquid from the first puff to the last for maximum satisfaction so that the taste is always good.
FEELM has also used "mindful design" to ensure the technology on the inside is complemented by good looks on the outside, including a transparent tank which eliminates the anxiety of not knowing how much e-liquid is left inside.
“When we developed this new heating solution we wanted to bring about the tech rebirth of disposable vapes," added Zhang.
“We have created the first ever ceramic coil for the disposable category with major breakthroughs in heating technology, electronic technology and in structure and materials to give smokers and vapers the utmost trust in what they are vaping as well as an unparalleled experience.
“We have invested some £160m over the last year in setting a new standard for the market in terms of the exceptionally clean and smooth vaping experience that consumers will enjoy from a ceramic coil.”
The ceramic coil is the latest product innovation to come off the production line at SMOORE, which is listed on the Hong Kong Stock Exchange.
One of the largest vape companies in the world, SMOORE has invested some £160m in product R&D in the last year alone. It also filed 2,254 new patent applications worldwide, including 1,125 invention patents. The business employs more than 1,500 R&D staff, an estimated 40 per cent of all employees, who are charged with finding the next major breakthrough in the industry.
Leading sparkling flavoured water brand Rubicon Spring is set to shake up the functional water game in 2025 with the launch of its new Rubicon Spring Vits still range, hitting shelves in March.
Crafted with refreshing spring water, real fruit juice, and natural flavours, the product is available in three variants: Black Cherry Pomegranate, Mango Passion, and Strawberry Watermelon, all delivering a burst of essential vitamins to boost energy and immunity.
“78 per cent of shoppers are still choosing drinks for enjoyment, but aiming to drink more water. Taste remains the top driver but 69 per cent are interested in added benefits such as energy and immunity,” Lisa McKenna, head of brand for Rubicon, said.
“We know consumers want to make smarter soft drink choices without compromising on taste so offering a great tasting product with added health benefits will bring more consumers into the functional water category.
“There is a perfect gap in the market for a trusted and established brand like Rubicon Spring to boost this category and help retailers tap into its full potential. Rubicon Spring has more than three times the brand awareness of the leading functional water brand and the new Spring Vits range contains 100 per cent of the consumer’s recommended daily vitamin intake of a multivitamin blend, which is unlike any other brand on the market, as well as being full of the tasty fruit flavours that Rubicon is known for.”
From 11 March, Rubicon Spring sparkling flavoured water is set to disrupt the functional water category with its brand-new Rubicon Spring Vits still range.
Available in plain and £1.29 PMP options, Rubicon Spring Vits is launching in three flavours: Black Cherry Pomegranate, Mango Passion and Strawberry Watermelon. Packed with essential vitamins to support energy and immunity and made with spring water, fruit juice and natural flavours, each format is just 15 calories and fully HFSS compliant.
“78 per cent of shoppers are still choosing drinks for enjoyment, but aiming to drink more water," said Lisa McKenna, Head of Brand for Rubicon. "Taste remains the top driver but 69 per cent are interested in added benefits such as energy and immunity.
“We know consumers want to make smarter soft drink choices without compromising on taste so offering a great tasting product with added health benefits will bring more consumers into the functional water category.
“There is a perfect gap in the market for a trusted and established brand like Rubicon Spring to boost this category and help retailers tap into its full potential. Rubicon Spring has more than three times the brand awareness of the leading functional water brand and the new Spring Vits range contains 100 per cent of the consumer’s recommended daily vitamin intake of a multivitamin blend, which is unlike any other brand on the market, as well as being full of the tasty fruit flavours that Rubicon is known for.”
The launch will be backed by £2 million brand investment to drive trial and awareness including national out of home advertising, social media and sampling.
In consumer testing, 78 per cent of shoppers said they would buy, so retailers can maximise their sales by using Rubicon's vibrant, attention-grabbing PoS materials to create in-store theatre, ensuring that shoppers can’t miss them on shelf. Stock in the chiller next to your other flavoured water brands as this is where shoppers will look for them.
Scandinavian Tobacco Group UK has announced the launch of Signature Action Mix cigarillos, which are available to retailers now.
Signature Action Mix cigarillos contain two capsules combining the flavours of Berry and Mint in ten-packs with an RRP of just £5.85 which is lower than competitor brands, but still with an attractive margin for retailers. The new Action Mix cigarillos will be a key focus for STG UK’s growing sales force, who will be targeting over 10,000 convenience stores in the coming months to talk to them about the launch, as well as offering them branded merchandise. There will also be promotions in the wholesale channel of both Action and Action Mix, as well as a significant trade comms campaign to support the launch, too.
The Cigarillo category only started five years ago in the UK and is now worth nearly £150m in annual sales, accounting for over 56 per cent of all cigar volume. STG UK launched the original Signature Action brand in the same year, with sales now really taking off, growing by over 50 per cent year on year.
“We know many adult smokers continue to look for features they used to enjoy with cigarettes such as flavour, click filters and smaller pack sizes, so these new Signature Action Mix cigarillos should really hit the spot," said STG’s UK Head of Marketing, Prianka Jhingan. "The continued positive performance of the cigarillos category is showing no sign of slowing, so we’d urge retailers to get behind this exciting launch and enjoy those profitable sales.”
STG UK announced today the launch of two new flavours to join their XQS nicotine pouch brand portfolio. Black Cherry and Citrus Cooling are the new arrivals, both of which are available to retailers now.
Black Cherry is a real standout flavour, offering "the rich, deep taste of dark cherries, which is unique, memorable and not commonly found in other nicotine pouches". Citrus Cooling on the other hand, offers a citrus flavour with a cooling effect, "perfectly blending tart citrus with minty freshness to create a well-balanced and energizing experience". Both new flavours contain 8mg of nicotine per pouch and have an RRP of just £5.50, in keeping with the rest of the XQS portfolio.
XQS was launched in May last year in four flavours, and a variety of strengths, competitively priced and with an attractive margin for retailers. Following a huge summer activation plan and some great display units in-store to showcase the product, it has got off to a flying start, becoming the fastest growing nicotine pouch brand in the second half of 2024 and with one million cans already in market.
“We’re thrilled with XQS’s performance nine months on since launch and are delighted to launch these two new additions to the portfolio," said STG’s UK Head of Marketing, Prianka Jhingan. "We know pouch users are motivated by great flavours, and they won’t be disappointed when they try Black Cherry as a refreshing alternative for those seeking a fruit-forward option and Citrus Cooling as a great choice for those seeking a crisp, clean taste with a lasting cool effect. There’s going to be much more news to come from XQS this year too, so watch this space as we continue our mission to drive category growth with great flavours and competitive prices.”
Leading frozen pizza brand Goodfella’s has announced its new partnership with the Irish Rugby Football Union as an Official Sponsor of the Irish Women’s Rugby Team.
This alliance marks Goodfella’s first major sporting partnership, and comes at an exciting time for Irish Rugby as they celebrate the 150th anniversary and gear up for a high profile tournament agenda in 2025.
Starting January 2025, the Goodfella’s sponsorship will focus on promoting values of unity, camaraderie, and the joy of sharing great moments with friends and family. The brand aims to highlight its commitment to supporting Irish culture; helping raise the profile of women’s sport and celebrating the success and potential of the Irish women’s rugby programme.
“Women’s rugby in Ireland has been growing at an incredible pace, and there’s never been a more exciting time to be involved,” John McCarthy, country manager of Birds Eye Ireland – of which Goodfella’s is a part of – commented.
“Goodfella’s believes that rugby, like pizza, is all about sharing, enjoyment, and celebrating moments with others, bringing people together over great food and good times. The Irish Women’s Rugby team embodies dedication, teamwork and resilience and we're incredibly excited to support them on their journey and to be part of their story.”
The announcement comes at a time of significant transformation for Goodfella’s, which has recently undergone a major brand redesign, with fresh new packaging, a renewed commitment to quality and nutrition, and bold plans for 2025.
As part of the new partnership, Goodfellas will provide supporters and fans with exciting opportunities to engage with the Irish Women’s Rugby team in the lead-up and during the Guinness Women’s Six Nations and tournaments throughout 2025.