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New ceramic coil disposable from FEELM sets vaping puff count benchmark

New ceramic coil disposable from FEELM sets vaping puff count benchmark
Johnny Zhang, Assistant President, at FEELM Max launch

FEELM, part of leading inhalation technology company SMOORE, has unveiled the world’s first ceramic coil disposable solution which sets a new totally-compliant 800-puff benchmark for a 2ml tank.

FEELM is the world’s leading closed system solution provider having sold 3.5 billion pods since 2018, and for the first time, their Ceramic Coil S1 technology can be found in single use devices.


Leading brands RELX and KIWI have already incorporated the ground-breaking technology in their latest single use products and more companies will follow suit.

The launch comes as new research commissioned by SMOORE, the world’s leading inhalation technology company, revealed that 42 per cent of smokers trust vaping only a little or not at all and most of those say this could deter them from attempting to quit smoking through vaping.

This new third generation cotton-free FEELM Max Ceramic Coil S1 is so highly efficient in converting e-liquid into vapour that it provides a new benchmark for TPD and TRPR complaint 2ml tanks.

“The advanced heating technology in our Ceramic Coil S1 has no cotton to soak up e-liquid so we can increase e-liquid utilization by up to 20 per cent," said Johnny Zhang, Assistant President at FEELM.

“Devices using our S1 technology set a new benchmark for 2ml tanks by increasing the puff count from 600 to 800. This means that every three products using FEELM Max S1 technology is equivalent to four products using mainstream solutions.”

Zhang said the technological advances in the S1 technology also led to 78 per cent fewer impurities in the heating coil compared to mainstream solutions to give an "‘ultimate clean" vaping experience with impurities in the vapour cut to just 0.16 per cent of the EU-recognised emission standards set by ANFOR, the French Association for Standardisation.

Johnny Zhang 2 New fully compliant 800 puff benchmark for 2ml tanks

The S1 ceramic technology also produces aerosol particles smaller than one micron – around 70 times smaller than the thickness of a human hair – and 35 per cent smaller than mainstream heating solutions. This leads to vastly improved flavour delivery and a reduced mouth residue that significantly reduces any aftertaste.

The S1 ceramic coil also features a constant power engine which provides a vapour consistency of 95 per cent and a 35 per cent improvement in taste consistency.

The heating technology is specifically designed consistently reproduce the flavours of the e-liquid from the first puff to the last for maximum satisfaction so that the taste is always good.

FEELM has also used "mindful design" to ensure the technology on the inside is complemented by good looks on the outside, including a transparent tank which eliminates the anxiety of not knowing how much e-liquid is left inside.

“When we developed this new heating solution we wanted to bring about the tech rebirth of disposable vapes," added Zhang.

“We have created the first ever ceramic coil for the disposable category with major breakthroughs in heating technology, electronic technology and in structure and materials to give smokers and vapers the utmost trust in what they are vaping as well as an unparalleled experience.

“We have invested some £160m over the last year in setting a new standard for the market in terms of the exceptionally clean and smooth vaping experience that consumers will enjoy from a ceramic coil.”

The ceramic coil is the latest product innovation to come off the production line at SMOORE, which is listed on the Hong Kong Stock Exchange.

One of the largest vape companies in the world, SMOORE has invested some £160m in product R&D in the last year alone. It also filed 2,254 new patent applications worldwide, including 1,125 invention patents. The business employs more than 1,500 R&D staff, an estimated 40 per cent of all employees, who are charged with finding the next major breakthrough in the industry.

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