Skip to content
Search
AI Powered
Latest Stories

New Coca-Cola Zero sugar on-pack promotion kicks off ahead of EURO 2024

New Coca-Cola Zero sugar on-pack promotion kicks off ahead of EURO 2024

As the official partner of UEFA EURO 2024, Coca-Cola is helping retailers to tap into the excitement surrounding this summer’s UEFA EURO 2024, by giving shoppers the chance to win a host of football-themed prizes in the run-up to and during the tournament.

Scan. Enter. Win.
The on-pack promotion runs for five weeks from 10th June across 2L, 1.25L and 500ml PET bottles, 330ml cans and 24 multipack cans and 330ml glass icon bottles of Coca-Cola Zero Sugar. Consumers will be able to scan QR codes on limited edition packs that feature an eye-catching football fan designs (four different designs) and be taken to the Coke App to enter a prize draw for a chance to win.


With chances to win every day, consumers could get their hands on adidas training tops and official UEFA Euro 2024 prizes which are Coca-Cola branded footballs and cups. Everyone that enters the promotion will also be added to a draw for an ultimate VIP final fan fest experience at BOXPARK to watch the final game of the tournament*.

The on-pack promotion follow’s Coca-Cola’s "Endless Summer" on-pack promotion which gave shoppers the chance to win pairs of tickets to UEFA EURO 202 and 2024 Summer Olympic Games in Paris.

Convenience retailers can get behind the promotion with POS and digital assets from My.CCEP.com to create a sense of football fever in-outlet and online.

The Cola Opportunity
During the 2018 World Cup, the last summer football tournament not affected by the Covid pandemic, colas contributed more value to the growth of the soft drinks category than any other segment, and this was driven by the Coca-Cola brand.

“International tournaments attract mainstream viewers in a way that club football doesn’t, in fact football is a key passion point for consumers, with the UEFA EURO 2020 final drawing in over 29 million viewers in GB alone," said Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB.

“For many, the games encourage get togethers with friends and family for a BBQ or drinks at home or down the local pub. Within retail, our large PET bottles and multipacks of cans are therefore a must-stock to cater for these increased at-home social occasions, during the tournament and throughout the summer.

‘We’d encourage retailers to embrace football fever this summer, with in-store cross-category displays to drive up basket spend, football themed décor and by getting behind promotions like our Coca-Cola Zero Sugar UEFA EURO 2024 on-pack promotion.”

*Subject to full terms and conditions

More for you

 KitKat Brings Back Blockbuster for a Limited-Time Nostalgic Movie Experience

KitKat sharing bars bring back Blockbuster

KitKat celebrates launch of sharing bars with ‘Blockbuster’ pop-up treat

In a delightful throwback to simpler times, KitKat is bringing back the beloved Blockbuster video rental experience for a limited time, from 9-12 April.

To celebrate its new sharing bars, the iconic chocolate brand is transforming a pop-up location into a nostalgic haven, aiming to help Brits ‘Break Better’ and reconnect with the joy of shared moments.

Keep ReadingShow less
Cadbury Fingers Dairy Milk promotional pack with cash prize offer

Scan QR code for Cadbury Fingers Win Up to £20,000

Cadbury Fingers ‘Crossed Fingers’ activation returns for its second year

The nation’s favourite chocolate brand Cadbury, is bringing back its hugely successful Cadbury Fingers promotion – Fingers Crossed – and this time it’s bigger and bolder, with more prizes than ever before.

Cadbury Fingers, the beloved biscuit brand with 128 years’ history, is bringing back its brilliant Fingers Crossed on-pack promotional campaign for shoppers, giving consumers the chance to win if they find a crossed chocolate finger in their pack.

To be in with a chance to win, all shoppers have to do is pick up a promotional pack and if they find a Cadbury Crossed Finger biscuit inside with a winning ticket, they could win cash prizes ranging from £50* up to £20,000.* Shoppers also have the opportunity to win thousands of cash prizes by following the QR code on pack and entering the barcode and batch code at fingerscrossed.cadbury.co.uk to find out how much they’ve won.

Keep ReadingShow less
Fairfields Farm Launches Bold Chorizo and Red Wine Crisps

Chorizo and Red Wine flavour

Fairfields Farm limited edition Chorizo & Red Wine flavour

Artisan crisp producer, Fairfields Farm, is thrilled to expand its award-winning line-up with the launch of a brand-new limited edition flavour. Inspired by the growing consumer demand for bold and rich tastes, the brand is debuting its exciting new Chorizo & Red Wine flavour, launching in May 2025.

As with all of Fairfields Farm’s hand-cooked crisps, the Chorizo & Red Wine flavour will be vegan-friendly and gluten-free. Made using natural flavourings with a hefty paprika hit – a key continental trend. The new flavour replicates the true smoky profile of chorizo with hints of garlic, complemented by the fruity undertones of red wine.

Keep ReadingShow less
Coca-Cola Share a Coke 2025 personalized can with QR code

The ‘Share a Coke’ campaign swaps Coca-Cola logos for personalised names

Coca-Cola brings back ‘Share a Coke’ campaign

Coca-Cola is reigniting its legendary ‘Share a Coke’ campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection.

The first-of-its-kind campaign, which sparked a global phenomenon by swapping Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation, reflecting Gen Z's desire for authentic experiences.

Keep ReadingShow less
Pilgrim's Europe gears up for Easter lamb rush, boosting production

British lamb remains the preferred centrepiece for the dinner table at Easter

Pilgrim's Europe gears up for Easter lamb rush, boosting production

Pilgrim’s Europe, one of Europe’s largest food companies and major supplier of British lamb, said it is scaling up its lamb production to meet anticipated Easter demand.

British lamb remains the preferred centrepiece for the dinner table at Easter due to its high-quality and versatility – prized for its roasting characteristics, delivering superior flavour and texture profiles.

Keep ReadingShow less