Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal).
He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins).
Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
As the official partner of UEFA EURO 2024, Coca-Cola is helping retailers to tap into the excitement surrounding this summer’s UEFA EURO 2024, by giving shoppers the chance to win a host of football-themed prizes in the run-up to and during the tournament.
Scan. Enter. Win. The on-pack promotion runs for five weeks from 10th June across 2L, 1.25L and 500ml PET bottles, 330ml cans and 24 multipack cans and 330ml glass icon bottles of Coca-Cola Zero Sugar. Consumers will be able to scan QR codes on limited edition packs that feature an eye-catching football fan designs (four different designs) and be taken to the Coke App to enter a prize draw for a chance to win.
With chances to win every day, consumers could get their hands on adidas training tops and official UEFA Euro 2024 prizes which are Coca-Cola branded footballs and cups. Everyone that enters the promotion will also be added to a draw for an ultimate VIP final fan fest experience at BOXPARK to watch the final game of the tournament*.
The on-pack promotion follow’s Coca-Cola’s "Endless Summer" on-pack promotion which gave shoppers the chance to win pairs of tickets to UEFA EURO 202 and 2024 Summer Olympic Games in Paris.
Convenience retailers can get behind the promotion with POS and digital assets from My.CCEP.com to create a sense of football fever in-outlet and online.
The Cola Opportunity During the 2018 World Cup, the last summer football tournament not affected by the Covid pandemic, colas contributed more value to the growth of the soft drinks category than any other segment, and this was driven by the Coca-Cola brand.
“International tournaments attract mainstream viewers in a way that club football doesn’t, in fact football is a key passion point for consumers, with the UEFA EURO 2020 final drawing in over 29 million viewers in GB alone," said Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB.
“For many, the games encourage get togethers with friends and family for a BBQ or drinks at home or down the local pub. Within retail, our large PET bottles and multipacks of cans are therefore a must-stock to cater for these increased at-home social occasions, during the tournament and throughout the summer.
‘We’d encourage retailers to embrace football fever this summer, with in-store cross-category displays to drive up basket spend, football themed décor and by getting behind promotions like our Coca-Cola Zero Sugar UEFA EURO 2024 on-pack promotion.”
In a delightful throwback to simpler times, KitKat is bringing back the beloved Blockbuster video rental experience for a limited time, from 9-12 April.
To celebrate its new sharing bars, the iconic chocolate brand is transforming a pop-up location into a nostalgic haven, aiming to help Brits ‘Break Better’ and reconnect with the joy of shared moments.
Inspired by the fond memories of browsing aisles for the perfect Friday night flick, KitKat’s initiative taps into the widespread longing for the pre-streaming era. A recent survey revealed that nearly a quarter of Brits (22%) cherish the in-store movie selection process, and Blockbuster was voted among the top five most missed high-street stores.
The KitKat x Blockbuster pop-up will offer a truly immersive experience. Visitors will be greeted with rows of iconic video cases and a comfy chill-out zone complete with retro televisions. After browsing the shelves, guests can choose a movie, take the empty VHS case to the counter and receive a free KitKat sharing bar and movie steaming code.
KitKat's new sharing bars, which combine the iconic crispy wafer with irresistible, creamy fillings, come in three flavors: Double Chocolate, Salted Caramel, and Hazelnut.
This pop-up coincides with the launch of KitKat’s sharing bars and as the brand sets itself a mission to help the nation ‘Break Better’.
New research from KitKat has demonstrated that stressed-out Brits are at breaking point over their inability to switch off, with a third (35%) blaming their phone. Whilst three in ten say they feel uneasy and anxious if their phone is out of hands reach and almost three quarters (73%) say it’s causing a rift in their relationship.
“It’s more important than ever to stay connected with others in today’s hectic world. Whether it’s with friends, family or loved ones, we want to take the nation back to when times were simpler and reclaim the joy of picking out a movie to watch together,” Stephanie Scales, marketing manager for KitKat at Nestlé UK & Ireland, said.
“By KitKat sharing bars partnering with Blockbuster to take cosy nights in together to another level, we hope that we can help Brits properly savour their downtime and break better!”
The nation’s favourite chocolate brand Cadbury, is bringing back its hugely successful Cadbury Fingers promotion – Fingers Crossed – and this time it’s bigger and bolder, with more prizes than ever before.
Cadbury Fingers, the beloved biscuit brand with 128 years’ history, is bringing back its brilliant Fingers Crossed on-pack promotional campaign for shoppers, giving consumers the chance to win if they find a crossed chocolate finger in their pack.
To be in with a chance to win, all shoppers have to do is pick up a promotional pack and if they find a Cadbury Crossed Finger biscuit inside with a winning ticket, they could win cash prizes ranging from £50* up to £20,000.* Shoppers also have the opportunity to win thousands of cash prizes by following the QR code on pack and entering the barcode and batch code at fingerscrossed.cadbury.co.uk to find out how much they’ve won.
This popular promotion brings unique Cadbury fun and excitement to consumers once more, while also providing retailers with a fantastic opportunity to boost their sales and engage with their customers in a rewarding way. What’s more, this promotion also includes price-marked packs, making it perfectly placed for convenience stores to participate in, as well.
“As we welcome the arrival of Spring, we are excited to bring back our delightful 'twist' for both retailers and shoppers,” said Anastasia Lutskovskaya, Senior Brand Manager for Cadbury Biscuits. “After reaching an audience of over 41 million people for our 2024 promotion, we’re building on last year’s success with thousands more cash prizes to be won. Retailers should look to stock the full range of Cadbury Fingers products to fully capitalise on this unique promotion and drive incremental biscuit sales in their stores.”
Running from 1 February 2025 until 1 July 2025, promotional packs within the competition include Cadbury Dairy Milk Fingers 114g, Cadbury Dairy Milk Fingers £1.65 Price Marked Pack 114g, Cadbury White Fingers 114g, Cadbury Salted Caramel Fingers 114g and Cadbury Dairy Milk Fingers Family Pack 189g.
*Terms and Conditions
Participating stores only. UK & ROI, 18+. UK/ROI bank account required to receive Prizes. Winning Tickets: Winning packs randomly distributed among Promotional Packs of Cadbury Fingers. Purchase a Promotional Pack of Cadbury Fingers between 01/02/2025 & 01/07/2025, if you find a Cadbury Crossed Finger biscuit & a Winning Ticket inside, follow the instructions on the ticket to claim your prize. Winning packs are only those containing both a Cadbury Crossed Finger biscuit & a Winning Ticket. Prize to be claimed by 23:59 on 01/09/2025. Prizes vary in each store. UK Cash Prizes: 1 x £20,000, 1 x £10,000, 2 x £5,000, 3 x £2,500, 4 x £1,000, 10 x £500, 10 x £250, 25 x £100 & 45 x £50 available.ROI Cash Prizes: 12 x €200 available. A Cadbury Crossed Finger biscuit & Winning Ticket will be required as proof of winning. Online Instant Win: Between 7am & 10pm daily, 01/02/2025 - 01/07/2025 UK only: Purchase a Promotional Pack & scan QR code or visit fingerscrossed.cadbury.co.uk, submit details, barcode & batch code to find out instantly if you have won. Retain receipt. ROI: Visit fingerscrossed.cadbury.co.uk & submit details to find out instantly if you have won. Prizes: 2,001 x £10 (or € equivalent). Max 1 entry p/person p/week & 1 prize p/person into Online Instant Win. Wrap Up Draw (max 1 entry p/p): 00:00 02/07/25 – 23:59 01/09/25. Wrap Up Draw Prize: 1 x £250 (or € equivalent). Visit www.cadbury.co.uk/terms-and-conditions/cadbury-fin... for full T&Cs & Prize details. Promoter: Mondelez Europe Services GmbH – UK Branch.
Artisan crisp producer, Fairfields Farm, is thrilled to expand its award-winning line-up with the launch of a brand-new limited edition flavour. Inspired by the growing consumer demand for bold and rich tastes, the brand is debuting its exciting new Chorizo & Red Wine flavour, launching in May 2025.
As with all of Fairfields Farm’s hand-cooked crisps, the Chorizo & Red Wine flavour will be vegan-friendly and gluten-free. Made using natural flavourings with a hefty paprika hit – a key continental trend. The new flavour replicates the true smoky profile of chorizo with hints of garlic, complemented by the fruity undertones of red wine.
Fairfields Farm stands out as one of the only crisp producers in the UK with an on-site factory. located on its potato farm. This set-up allows the company to maintain complete control over every stage of the production process, from growing its homegrown crisping potatoes to cooking, seasoning and packaging, ensuring every crisp meets the highest standard.
“We can’t wait for crisp fans to try our new Chorizo & Red Wine flavour," said co-founders Robert and Laura Strathern. "Consumers are always seeking new and exciting flavour experiences, and this one delivers. As soon as we tried it we knew we were onto a winner! As always, we’re proud of our new product development who have created this perfect flavour, as well as everyone who has worked tirelessly to bring it to life. It’s a limited edition, though, so we just hope that everyone who wants a pack gets their hands on one!”
Fairfields Farm's Chorizo & Red Wine flavour will be launching in 150g sharing packs in May this year. The limited-edition flavour will be available from wholesalers.
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The ‘Share a Coke’ campaign swaps Coca-Cola logos for personalised names
Coca-Cola is reigniting its legendary ‘Share a Coke’ campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection.
The first-of-its-kind campaign, which sparked a global phenomenon by swapping Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation, reflecting Gen Z's desire for authentic experiences.
The brand’s unique customisation platform offers even more names to choose from with the ability to add your own personal touch. If you can’t find your name in store, scan the QR code (on can), which will take you to the ‘Share a Coke’ digital hub.
“The iconic 'Share a Coke' is back and supercharged at a global level, celebrating the pure magic that happens when people connect. It’s not just about likes and shares – we're talking real-world moments, amplified,” Islam ElDessouky, global vice president, creative at Coca-Cola, said.
“Get ready for a whole new level of sharing with fresh experiences and ways to spark joy with your crew. We’re bringing new channels and experiences to this campaign to help people uplift friendships through real-life everyday moments.”
The relaunch looks to empower individuals to share personalised Coca-Cola cans as an expression of appreciation for a friend, loved one, or colleague, reminding us that all it takes to spark a connection is the simple act of sharing.
To celebrate the relaunch, Coca-Cola has created Share a Coke Memory Maker, an innovative digital experience that allows users to create fun, unique and personalised videos, using their own content.
The campaign embodies Coca-Cola's ‘Real Magic’ philosophy, highlighting joy and connection when people come together. It's an invitation to move beyond the digital ether and create enduring shares with those who matter most online and in real life.
Key elements of the Share a Coke global campaign include:
On pack QR code: The gateway to the SAC digital hub hosting the digital experience and customization platform.
AV: ‘The Magic of Sharing’ AV brings the iconic storytelling of ‘Share a Coke’ to life, through the power of sharing.
High reach OOH: The ‘Share a Coke’ messaging comes to life with striking new OOH ads, highlighting the unique feelings and energy that each friend or bond ignites.
Digital Experience: The ‘Share a Coke Memory Maker’ is an interactive digital experience that allows consumers to create fun, unique and personalised videos, using their own content.
Customisation Platform: Using the Coca-Cola app, users have the power to customize their Coca-Cola with more names than ever before.
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB, said: “Our iconic 'Share a Coke' campaign is back, celebrating connections and shared moments. This time, we’re taking it to the next level with even more personalised experiences, giving consumers the chance to create and share memories with friends, family, or even as a treat for themselves – spreading joy and making everyday moments even more special.
“With cola remaining the largest soft drinks segment in GB retail, and almost two-thirds of its sales value generated by the Coca-Cola portfolio, there’s no better time to celebrate the connections that our brands continue to inspire.”
‘Share a Coke’ will be rolling out in phases, starting with a global teaser campaign in March with Coca-Cola Zero Sugar and Coca-Cola Original Taste packs available on shelf in the UK from 1 May.
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British lamb remains the preferred centrepiece for the dinner table at Easter
Pilgrim’s Europe, one of Europe’s largest food companies and major supplier of British lamb, said it is scaling up its lamb production to meet anticipated Easter demand.
British lamb remains the preferred centrepiece for the dinner table at Easter due to its high-quality and versatility – prized for its roasting characteristics, delivering superior flavour and texture profiles.
Holding the largest value share of the lamb category all-year-round (49.9%), demand for lamb joints is expected to rocket, typically accounting for almost two-thirds (64%) of lamb volumes over the twelve-week period, going by the Kantar figures for 2024.
Growth in the roasting segment remains strong, primarily driven by leg joints, which are up 5.2 per cent in volume sales year-on-year.
Lamb consumption rebounded last year, after a dip in 2023 – due to 70-year record high temperatures, which saw consumers turn towards outdoor barbecues. Typical late March / early April UK weather returned, and the category grew by 6.1 per cent in value and 14.2 per cent in volume over the Easter period.
Value sales of lamb joints increased 8.8 per cent, and volume sales surged by 19.2 per cent, as the traditional roast reigned supreme – driven also by significant consumer switching from fish and beef alternatives.
With Easter falling in late April this year, the likelihood of warmer spring weather may lead British consumers to prefer lighter, summery lamb dishes rather than traditional roasts, Pilgrim’s Europe noted, with the shift presenting retailers with an opportunity to diversify their offerings, promoting alternative lamb cuts and recipes that cater to outdoor dining and barbecues.
“With Easter falling later this year, we anticipate warmer weather, potentially shifting consumer preferences to a spread across traditional roasting joints alongside lighter, summery recipes and alternative cuts,” Jason Winstanley, head of research & insight at Pilgrim’s Europe, said.
“This presents a clear opportunity for retailers to optimise their offering across joint sizes and cuts, ensuring comprehensive consumer choice for all celebrations.”
Operating the UK's largest lamb processing operation, Pilgrim's Europe sources exclusively from British producers, maintaining supply partnerships with 1500 farmers nationwide, with Welsh producers forming the primary supply base.
"Our 100% British sourcing commitment supports domestic agriculture while meeting consumer demand for provenance. The hard work of our teams and investment in cutting-edge technology means we are always ready to meet seasonal demand spikes,” Winstanley added.