Skip to content
Search
AI Powered
Latest Stories

New cracker snacks (and grills!) from Cofresh

New cracker snacks (and grills!) from Cofresh

Indian snacks manufacturer Cofresh has expanded its Grills and Crackers range with the launch of two new products featuring the UK’s most popular Anglo-Indian flavours – Mango Chutney and Onion Bhaji.

Developed in response to growing consumer demand for taste adventure, the two new snacks are designed to appeal to all ages and will capitalise on the popularity of shared snacking occasions with friends and family.


The Mango Chutney Grills (80g) combine the authentic sweet and spicy elements of this classic condiment, including a hint of mint, in a crunchy potato-based snack while the Onion Bhaji Corn Crackers (60g) faithfully recreate all the flavour of the famous Indian appetiser. Both are suitable for vegetarian and vegan diets.

“The last year in lockdown has seen increased demand for new varieties but people are also embracing the comfort factor found in familiar flavours,” comments Jon Roberts, Cofresh brand manager. “The renewed interest in health and well-being also means there’s a fantastic opportunity for our Grills to shine – with 30 per cent less fat than the market leader and no reduction in the flavours that Cofresh is renowned for, they’re exactly what consumers are seeking.”

The new Grills and Crackers have been developed as part of Cofresh’s extensive NPD programme and will be supported by high profile PR, advertising and social media campaigns, as well as in-store promotional activity such as multibuys and WIGIGs to help drive shoppers to the fixture.

RRP

Mango Chutney Grills (80g): £0.83

Onion Bhaji Corn Crackers (60g): £0.83

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less