New Dexters Dynaeggs roar into Easter

Innovative chocolate eggs with jelly centres

Confectionery challenger business Kervan Gida UK has announced the launch of a “roar-some” new product just in time for Easter 2024. With a remarkable estimated year-on-year growth of 54 per cent, the UK business continues to captivate the market with its latest new addition – Dexters Dynaeggs.

Dexters Dynaeggs are delicious crispy candy-coated milk chocolate eggs with a chewy jelly gummy centre. These treats promise cracking flavour and texture in every bite. Made using only natural colours and Halal certified.

Available in convenient 80g bags, each case contains 12 bags, making them an ideal addition to convenience retailers’ confectionery offerings this springtime. With an RRP of £1, Dynaeggs are extremely competitively priced and well positioned to capitalise on affordable treating and gifting this Easter season.

Jonathan Drake, National Account Manager at Kervan Gida, UK, emphasises the fantastic sales opportunities from stocking Dynaeggs: "Stocking up early will ensure an extended selling period for this Jurassic-ally delightful treat, offering multiple purchase occasions. The £1 price point also presents a strong opportunity to drive profit."

Dynaeggs are no ordinary sweet treat; they represent an egg-citing addition to seasonal confectionery. “This is a delicious and fun product to fill a gap in the market and will bring in new consumers to the seasonal confectionery aisle generating incremental sales for retailers," Drake added.

Dynaeggs 80g bags are a perfect format for convenience retailers to stock to capitalise on impulse purchases and create excitement in-store.

"These eggs can be displayed on hanging bag fixtures and or as part of Easter displays using the shelf ready display unit,” Drake suggests. “We expect shoppers to buy them for multiple occasions as they are perfect for self-treating, sharing, egg hunts, or decorating Easter bakes."

Capturing attention and driving excitement in the confectionery category, Dynaeggs offer something unique to the market, differentiating themselves from traditional Easter offerings.

Available to order now from leading wholesalers, including AF Blakemore, CJ Lang, James Hall, and Sugro UK.