Skip to content
Search
AI Powered
Latest Stories

New distiller’s strength high-proof gin from Masons of Yorkshire

New distiller’s strength high-proof gin from Masons of Yorkshire
Will Stanley

Masons of Yorkshire is returning to its roots with the launch of a new Distiller’s Strength special edition bottled at 53 per cent ABV.

Based on the multi-award winning distillery’s The Original recipe, Distiller’s Strength is distilled to a higher strength with an increased botanical blend for smoothness.


“Masons was founded with a simple mission to create gin the way it should be, with more character, more flavour and uncompromising quality,” explains Karl Mason, who established the distillery with wife Cathy on the outskirts of the Yorkshire Dales. “Our new Distiller’s Strength showcases an intense blend of expertly chosen botanicals and natural ingredients, with no gimmicks, no shortcuts and no compromises.

“This special edition is a credit to the craftmanship and expertise of the Masons team and we’re continually experimenting in our new state-of-the-art gin lab to develop unique flavours to excite Masons fans and gin drinkers.

“This is the latest example of that commitment to innovation and experimentation, and there’s much more to come - so watch this space.”

Karl says that for a serious G&T, serve with plenty of ice, premium Indian tonic water and garnish with a twist of fresh orange zest. Or, dial things up with pink grapefruit zest and crushed black pepper.

Produced to exceptional London Dry standards, Masons Gin is made without compromise or shortcuts to create a curated collection of exceptional gins which also include recent addition Orange & Lime Leaf, as well as popular Pear and Pink Peppercorn alongside its best-selling Masons Original and iconic Masons Tea Edition.

Masons Distiller’s Strength (70cl, RPP £37.50) is available now from www.masonsofyorkshire.com

More for you

hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less
Campaneo

Drink Trends 2025: Navigating economic challenges with innovation and flavour

2025 will do doubt be the year the drinks industry truly feels the repercussions of the global and UK economic climate, political turbulence at home and away, and the duty hikes threatened for such a long time coming into play. While inflation has seen a gradual reduction over the last 18 months, the increase in interest rates and the knock-on effect this has on household expenditure will continue to be a theme as we head into 2025. We may see some prosper, but for many, it will be a year of adaptation, change and resilience. However, as an industry, we innovate, shape tastes and trends, strive to deliver world class drinks to the on-trade and retailers, and find ways to drive pockets of growth.

2025 will not be easy, but it will be interesting and there are areas of growth shaping the industry during the year ahead.

Keep ReadingShow less