New Fox’s new Chocolatey Rounds PMP unwrapped

Fox’s Burton’s Companies (FBC UK) is bringing retailers a premium proposition of Fox's Fabulous Chocolatey Milk Chocolate Shortcake Rounds in a new price-marked pack (PMP) format. The luxurious treat from the number one big cookie brand features crumbly shortcake biscuits coated in a generous amount of smooth, rich milk chocolate. The new format will meet the current demand for accessible products that deliver on the taste and quality that Fox’s is known for.

There is a £5m opportunity for symbol and independent impulse outlets to sell more biscuits with Fox’s , particularly with the premium proposition of the range, and this is made more accessible to shoppers with the new PMP offering. The wider premium treat segment of sweet biscuits is worth £383m and is growing by 10.8 per cent year on year. Shoppers are using biscuits as an opportunity to treat themselves and to lift their mood, presenting a further £13.8m growth opportunity for retailers in the biscuit category.

“Value continues to be a key factor for shoppers and PMP formats give them reassurance and confidence that they are not being overcharged," said Colin Taylor, Trade Marketing Director at FBC UK. "As a result, price-marked packs present an ideal opportunity for retailers to take advantage of this and allows them to tap into the premium treat segment – encouraging consumers to trade up.”

“As the colder weather and darker nights draw in, sharing is especially important for the big night in occasion. Fox’s Chocolatey Rounds are the perfect treat for these delicious moments of enjoyment, particularly as the pack size means it’s perfect for sharing with others. The Fox’s PMP portfolio can help retailers make the most of the opportunity in this category.”

Fox’s Chocolatey Milk Chocolate Shortcake Rounds PMP are available from 18 November throughout wholesalers nationwide.