New Freestar beer offers fresh take to alcohol-free sector

Freestar, a newly launched 0.0% alcohol free beer brand, differentiates itself with sustainability credentials.

Unlike other alcohol-free brands that brew their beer, Freestar is made with a unique blending process that uses 80 per cent less water and creates 70 per cent less waste than other methods.

The pioneering production method involves blending water, malted barley and perle hops with other natural ingredients in an entirely alcohol-free process.

Launched last year, Freestar’s full-bodied and citrusy flavour helped it to win the 2019 World Beer Award within the UK low alcohol category in its first year of launch.

Founded by three friends, Charlie Crawley, Eddy Dallas and Felix von Hurter, Freestar has recently become the first alcohol-free beer company to become a Certified B Corporation, in recognition of its dedication to sustainability, from production to packaging.

Charlie Crawley said: “When developing Freestar, we wanted to make sure that at no point was the flavour ever compromised. Through carefully adapting our blending process, we have created a truly zero-alcohol beer that is still full of flavour, and just as refreshing as your standard lager.

“We’re also committed to ensuring the production of Freestar is as sustainable as possible, and we’re extremely excited to be the first alcohol-free beer company to become a B Corp. So, when you drink Freestar, you know it doesn’t just taste good, but it does good too.”

At 62 calories, Freestar is also low in sugar, free-from gluten and suitable for vegans.