Lactalis UK & Ireland is expanding its Galbani range with the UK’s first mozzarella in a recyclable carton. Available from mid-April, Galbani Mozzarella di latte di Bufala 200g will be launching just in time for the annual mozzarella sales peak during the Spring and Summer months.
Made with 100 per cent Italian buffalo milk, the new premium Galbani product offers a creamy texture and authentic taste. Insight behind the launch found that sustainability is high on the consumer agenda with 63 per cent of those surveyed saying they like the recyclability element and are intending to buy the new product.
As the #1 Italian cheese brand and #1 mozzarella brand, Galbani enjoyed a buoyant 2020 overall with total value sales growing by +49.3 per cent, as the brand benefited from consumers cooking more at home. Sales of the Galbani range peaked during May to August, with Galbani Mozzarella 125g and Galbani Burrata 150g growing by +94 per cent and +182 per cent respectively compared to the previous four months. This growth is due to consumers using mozzarella and burrata products as key ingredients in the barbecue and alfresco dining occasions.
“As the UK’s first mozzarella in a recyclable carton, our new Galbani Mozzarella di latte di Bufala performed extremely well in our pre-launch market research," said Heloise Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland. "We are therefore expecting it to boost the solid sales growth of Galbani even further as the days get longer and the weather warms up. We urge retailers to stock up now to maximise the summertime sales peak.”
Galbani Mozzarella di latte di Bufala 200g is expected to become a must-stock item appealing to foodies looking to enjoy delicious homemade Italian salads.
