Skip to content
Search
AI Powered
Latest Stories

New Gold Standard Nutrition 'generously filled wraps'

New Gold Standard Nutrition 'generously filled wraps'
@kluens

Breads are often pigeonholed as tasty but unwelcome carb generators, a rather lop-sided opinion of this popular mealtime staple, which if eaten sensibly can be a discerning yet versatile "energy essential" packed with beneficial fibre, iron & calcium.

This is one key reason why Gold Standard Nutrition, best known for supplying protein-rich meals and snack pots to homes, gym/leisure centres and university campuses, saw a low-carb opportunity to extend its on-the-go reach by creating a range of convenient/protein-rich wraps.


"As a healthier living meal provider", suggests founder Craig Allen, "we knew we wanted to build upon our hugely successful Pots-of-Gold hero range by creating yet another self-contained yet convenient eat that can be effortlessly consumed on-the-hoof. Whilst recognising that bread-based products need to be consumed in moderation, we saw real scope to tap into the versatility and far-reaching appeal of a nutritionally balanced tortilla."

Wrap Korean Wrap on White

The speed with which this new range has been adopted by college campuses, independent gyms & leisure services, ambulance, police, fire stations has surpassed even the healthy food pioneer’s aspirations, accelerating distribution range extension plans for early 2024 (airlines, foodservice, garage forecourts, indie food stores & chains when healthier living alternatives are in high demand.

"Our range," concluded Allen, "resonates with the growing appetite for athleisure (healthier living lifestyles) which craves ever greater choice when it comes to tasty, quality nutrition that supports regular exercise."

Available in: Sweet Chilli Chicken, Chicken Tikka, BBQ Chicken, Full English Breakfast PLUS a limited edition, Festive Feast (roast chicken, turkey bacon, stuffing, gravy and cranberry sauce) The Gold Standard team have created the perfect on-the-hoof treat for time-poor, health-conscious individuals.

Each 175g wrap offers between 314-363kcals & 20-21g of protein / RSP £2.99

More for you

Smirnoff Miami Peach Launch

Smirnoff Launches Miami Peach Spirit Drink for Summer

Smirnoff launches new Miami Peach product just in time for spring

Vodka brand Smirnoff is launching a brand-new product: Smirnoff Miami Peach Spirit Drink. New Smirnoff Miami Peach combines juicy-sweet peach flavours with the smooth taste of Smirnoff Vodka, inspired by the vibrant energy of summer days on Miami Beach. Peach is a delicious and versatile flavour making it perfect for creating a range of simple and impressive serves.

New product launches in the flavoured vodka category contributed £7.6m growth in the off-trade last year, and Smirnoff is looking to drive further incremental sales in the category as consumers look to experiment with new favourites ahead of the summer.

Keep ReadingShow less
Riot Labs launches 12 supercharged e-liquid flavours

Riot X Blackcurrant & Passionfruit e-liquid flavour

Riot Labs launches ‘supercharged’ range of new e-liquid flavours

E-liquid producer Riot Labs has launched what it calls a “supercharged” collection of new flavours for 2025.

The launch comes at a crucial moment for the vape sector, with the impending disposables ban on 1 June set to push vapers towards pods and refillable devices to help them continue their quit smoking journey.

Keep ReadingShow less
limited edition Disney PEZ wholesale

wholesale PEZ dispensers

Hancocks launch new PEZ dispensers this spring

Confectionery wholesaler Hancocks is set to launch new licences within the popular PEZ dispenser range.

The new licences offers retailers the chance to link up with new film launches, and maximise sales through offering popular character-driven confectionery which is sure to grab attention in stores.

Keep ReadingShow less
Hancocks wholesale candy multi-buy deals

Crazy Candy Factory wholesale prices

Hancocks shares must-stocks for this Easter

Confectionery wholesaler Hancocks has launched a brand new Knockout Novelty Deal, offering retailers unmissable savings on a wide range of novelty treats.

The new novelty multi-buy deal offers retailers a chance to save 50p per case when buying ten or more across best-selling novelty brands Crazy Candy Factory, Kidsmania and Sweet Bandit.

Keep ReadingShow less