Leading confectionery distributor World of Sweets said it is now stocking brand new Gummi Pop Surprise.
The novelty treat is the latest addition to their exclusive confectionery range, combining gummy sweets, fun collectable toys and stickers.
The distributor has urged retailers to stock up on the new novelty products to meet the consumer demand from younger customers.
The new Gummi Pop Surprise novelty sweets are available in two versions - Unicorn Pets and Motorz - and includes toy surprises and three candy surprises inside.
A recommended retail price of £3, this product comes packed in sphere shaped units for kids to simply pop, peel and reveal two toy compartments on one side and three candy compartments on the other.
The tasty treats inside come in a range of flavours, shapes and textures and are all on theme with their selected Gummi Pop Surprise.
The collectable toy experience means there are up to 12 unicorn pets to collect and 24 Motorz cars to collect with a mix and match element which will certainly leave kids wanting more.
Both Gummi Pop Surprise products are available to purchase merchandised in a branded display case to create a fun and bright display in store.
“We’re really excited to be offering these fun and innovative novelty products to our customers,” Chris Smith, Marketing Communications Manager at World of Sweets said.
“Children’s novelty products are becoming more and more popular and this year they’ll make the perfect stocking filler. They add another element of excitement - not only are you getting a tasty treat but a fun toy too!
“The Gummi Pop Surprises are the ultimate toy and candy experience and there are so many factors that will excite kids. Their collectability element means they’ll be a repeat purchase so they’re definitely worth stocking up on and their unboxing experience will be a fun element for children.
“Having these in-store merchandised in their branded display case means they definitely won’t be missed.”
All of the latest novelty products are now available for purchase from World of Sweets through Hancocks both in-store and online at Hancocks.co.uk or field sales team through telesales, website or app and the national accounts team.
