New home replacement meals to launch in SPAR stores

A new range of gourmet home replacement meals have been launched exclusively in North of England SPAR stores this week – the first under a new Clayton Park Kitchen brand.

The new range includes 10 meals that are for one serving, with a further four meals designed to serve two, with six side dishes complementing the offer.

Created to combine high quality ingredients with value for customers and a quick and hassle-free cooking solution, single meals are priced at £4.95, with meals for two at £6.95, and sides ranging from £1.75 to £2.49.

Vegetable Lasagne

The range for one features flavoursome classics such as Cumberland Sausage and Mash, Chicken in Mushroom Sauce, and Chicken Dinner. There are also mouth-watering Italian inspired dishes including Chicken Arrabiata, Meatballs with Penne Pasta, and Vegetable Lasagne.

In the delicious meals for two, the range consists of Beef Lasagne, Chilli Con Carne, a Bombay style Chicken Curry and Cottage Pie. Tasty sides complete the range, from Cauliflower Cheese to Potato Gratin, through to Steakhouse Skin-on Chips and Skinny Fries.

Customers can take advantage of an introductory offer on the single meals, which are on a promotion at two for £8, offering additional value for those seeking a treat at an affordable price.

Manufactured by James Hall & Co. Ltd, the launch of the Clayton Park Kitchen label has meant a transformation of the food manufacturing area at the company’s SPAR Distribution Centre with investment into new equipment to enable the meals to be produced.

The meals are in either plastic or metal trays, which are both recyclable, and the majority of the meals range are freezable, too. Distinctive new branding created especially for the new lines adds to the home-comfort feel of the meals range.

Months of painstaking work has also gone into perfecting recipes, and the development has seen seven new full-time employees employed by James Hall & Co. Ltd to support the manufacturing and the roll-out of the new range.

Meatballs and Penne

“We are very excited to launch the new home replacement meals under the Clayton Park Kitchen brand as we feel accessible gourmet convenience it is exactly what our SPAR customers are seeking," said Andrew Barnes, Director of Trading at James Hall & Co. Ltd.

“There has been a tremendous amount of hard work put into this launch by our New Product Development Team, from sourcing the very best ingredients and crafting delectable recipes, through to ensuring the products have a strong shelf life with a brand that is appealing to the consumer.

“The new home replacement meal range also marks our biggest product launch in several years, and we are incredibly proud of the offer we have put together to support the demand and needs of our valued SPAR customers.”