Skip to content
Search
AI Powered
Latest Stories

New in from Clarkson’s Farm … SPAR North of England launches Hawkstone

New in from Clarkson’s Farm … SPAR North of England launches Hawkstone

SPAR stores across the North of England are launching a trio of Hawkstone products this week through James Hall & Co. Ltd.

Fresh from Clarkson’s Farm and landing on the shelves will be Hawkstone Premium Lager in 330ml bottles, Hawkstone Pils in 330ml bottles, and Hawkstone Cider in a 500ml bottle.


The range will be sold in a select number of SPAR stores in individual bottles with the premium lager priced at £2.75, the pilsner at £2.49, and the cider at £2.99.

All Hawkstone lagers are brewed with premium barley grown by British farmers, ensuring the highest quality and freshest taste.

Jeremy 1

The brand’s commitment to local sourcing extends to its cider, made with only freshly pressed apples from British orchards – never from concentrate.

“We are thrilled to be selling Hawkstone products and we anticipate that the premium lager, pilsner, and cider will be in strong demand from customers, particularly those who are fans of Clarkson’s Farm," said Rob Midgley, Head of Trading for Licenced products at James Hall & Co. Ltd.

“We know that Hawkstone is a sought-after brand, and there has been real thirst for the range from both our company-owned G&E Murgatroyd SPAR stores and our SPAR independent retailers.

“By selling the product in individual bottles, it provides fans of the show who may not have tried it a chance to sample it, and introduces the product to new customers too, hopefully encouraging them to develop a taste for Hawkstone products longer term.”

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13% YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less