Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

New limited edition Cadbury Twirl Caramel arrives

New limited edition Cadbury Twirl Caramel arrives
Andy Marino
By Andy MarinoMay 19, 2022
Andy Marino
See Full Bio

The popular Cadbury Twirl range is expanding with the launch of an all-new, limited-edition Caramel flavour. Available in stores from June, Twirl Caramel will bring the #1 best-selling chocolate flavour to one of the nation’s favourite confectionery bars, forming the ultimate unmissable combination. In taste tests, Twirl Caramel has been extremely popular among consumers.

To celebrate the launch, the brand has hidden a series of adverts in unexpected places featuring #ControlTwirlHype. These playful advert placements include unique spots at the side of The River Thames that are only visible at low tide as well as billboards on a remote island off the coast of North Wales with a population of just two people! Those who have spotted these hard-to-find placements have been amongst the first to try the velvety new bar.

Twirl Caramel Thames 1

“We’ve seen just how popular flavours are within chocolate singles, in fact when Twirl Orange launched it became Cadbury’s biggest selling single bar!" Frederike Grohmann, Brand Manager for Cadbury Twirl at Mondelēz International, said. "We know Twirl Caramel is going to be a hit with consumers which is why we are controlling the hype with our fun and playful launch campaign.”

The launch will be significantly supported by further PR, digital and social media activity to drive visibility and encourage trial. Mondelēz International will also be helping retailers to take advantage of this hype in store, with brand-new POS material to capture shoppers’ attention.

cadbury twirlcaramelfrederike grohmannmondelez international

Related News

Food and drink giants under pressure to act on public health
Editorial

Food and drink giants under pressure to act on public health

Freight crime cost over £680 million
Industry News

Freight crime cost over £680 million

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less