Following a summer of milkshake success, self-serve milkshake provider f’real returns with a fresh creation for the coming season. New f’real Chocolate Orange will tantalise tastebuds of milkshake lovers for a limited time only this autumn.
Research reveals Belgian Chocolate and Orange to be the fastest growing flavour within sweet bakery at +291.7 per cent, denoting the perfect time to introduce the iconic flavour profile within an exciting new milkshake format. f’real capitalises on the universally loved flavour to entice Gen Z, with their preference for iced beverages, alongside wider demographics with timeless appeal sure to sustain f’real’s summer success, keeping blenders busy this autumn.
Rolling out across the convenience and wholesale channels now, f’real Chocolate Orange smoothly bridges the gap between seasons. Offering comforting chocolate orange flavour within a refreshing milkshake, the new launch allows consumers to make the most of the late summer sun whilst venturing into warming flavours synonymous with autumn.
Over half of all consumers rank indulgence as the most important factor when choosing their iced beverage , suggesting that the treating trend is here to stay. f’real’s convenient blend-it-yourself format plays into this by guaranteeing consumers an indulgent treat at the push of a button. With more than 550 million f’real cups sold and over 23,000 blenders installed worldwide, f’real’s success highlights a compelling sales generator for retailers.
A variety of marketing support will bolster the launch of f’real Chocolate Orange, including upweighted digital activity and retailer social media collaborations, alongside eye-catching internal and external POS sparking seasonal sales appeal.
Dez Paterson, Commercial Director, f’real UK, said: “The team at f’real is thrilled to introduce our new Chocolate Orange milkshake to UK consumers seeking to treat themselves this autumn.
Adding the decadent taste of Chocolate Orange to f’real’s ever expanding portfolio will captivate the 92 per cent of consumers who purchase milkshakes for taste or enjoyment. With over 113 million milkshakes sold through the UK in 2023, f’real Chocolate Orange enters the market to satiate demand for flavoursome, indulgent milkshake treats.
“We encourage retailers to make the most of this timelessly tempting new flavour to carry milkshake sales into the coming season.”
f’real Chocolate Orange will be available through all UK f’real’s distributors and wholesalers.
