New limited edition KitKat Chunky variant set to hit stores

Nestlé is all set to launch the new limited edition KitKat Chunky Salted Caramel Popcorn.

Hitting shelves next week, the latest addition to the KitKat Chunky lineup features the brand's classic wafer alongside an indulgent layer of salted caramel popcorn filling, all covered by KitKat’s trademark smooth milk chocolate.

"It’s that time of the year again, when we delight KitKat Chunky fans with innovative new flavours from the brand,” commented Callum Smith, assistant brand manager for KitKat.

“For 2021, we are thrilled to introduce KitKat Chunky Salted Caramel Popcorn. We think our newest Chunky is unlike anything else currently on the market, making it a fun and exciting proposition for shoppers to try. It not only delivers on taste and texture, but with its retro red and white striped packaging, it looks great too.”

According to Kantar data, caramel is the most popular milk chocolate variant in the UK, purchased by 64 per cent of all UK households. Meanwhile, penetration of salted caramel has trebled in the last four years, and one in four shoppers have now tried a salted caramel product.

The 42g limited edition bars (RRP 70p) will be available in a wide range of major UK retailers, including wholesale and convenience stores, from 2 August.

The launch will be supported with social media and out of home activitation that will also include KitKat Chunky Milk and KitKat Chunky Peanut Butter.