Mary Berry’s Dressings, the popular range of premium salad dressings, has unveiled a new look ahead of the key summer trading period.
The new packaging includes illustrations of fresh salad ingredients designed into a colourful roundel, which is replicated across the different dressings in the range. The two-tone design, set against bright white, gives the range even better stand out and shelf presence.
Highlighting the versatility of Mary Berry’s dressings, the strapline "dress, dip, marinade" has been added to the front of pack to push the versatility of the range, which includes a Honey & Balsamic, Caesar, Blue Cheese, and the original Mary Berry’s Classic Dressing.
"We’re excited to be launching our new design for Mary Berry’s Dressings in time for summer," said Katie Atkin, Mary Berry’s Brand Manager. "The new look is bright and cheerful with a premium look and feel that reflects the quality of the products. We’ve brought in lovely summer cues with fresh salad ingredient illustrations – all while keeping the Mary Berry’s identity and being recognisable to our loyal customer base."
The Mary Berry’s Dressings range was originally founded by Mary Berry with her daughter Annabel, and offers shoppers trusted recipes with clean and delicious flavours, made using ingredients sourced for their great taste. The Mary Berry’s Dressings brand is now owned by UK distributor and growth partner, RH Amar.
