New-look Weetabix Crispy Minis appear on TV

Weetabix Crispy Minis, the tasty family brand from the Weetabix Food Company, has announced a major advertising investment to mark the popular cereal’s brand-new look.

The striking new packaging will be seen across the nation’s television screens in the brand’s new 20 second connected TV asset. The campaign marks a £360,000 investment from the Weetabix Food Company in the popular breakfast cereal, which, along with connected TV throughout the month of November, will also see paid social and a strong influencer campaign running to further increase brand awareness.

Virginia Farbon, Brand Manager, Weetabix, said:"The new commercial investment in Weetabix Crispy Minis reflects the brand's ongoing success. Weetabix Crispy Minis already proudly holds the second-highest RSV position in the Tasty Category, and sixth overall in cereal as a whole, with an impressive RSV of £28.7 million from just two SKUs [Nielsen, 52w/e 07.10.23]

"Our new campaign is designed to remind everyone of Weetabix Crisp Minis’ fantastic non-HFSS credentials and ensure families know that, when it comes to breakfast, there's a healthier choice that not only offers great taste, but also eliminates the need for compromises on those hectic mornings!”