Skip to content
Search
AI Powered
Latest Stories

New media campaign from Galbani inspires consumers to cook Italian

New media campaign from Galbani inspires consumers to cook Italian

Lactalis UK & Ireland has announced it is investing in leading Italian cheese and mozzarella brand Galbani with a new media campaign that will run during the peak mozzarella season (from early May to the end of July).

Having had significant cut-through with the brand’s target audience of 35-54 ABC1 previously, the “It’s Got to be Galbani” creative will once again be the focus of the campaign. The humorous ad will educate the cheese-loving British public on how to pronounce “Galbani” properly, while also inspiring them on different product usages. On radio (linear and digital), video on demand (VOD) and YouTube, the campaign will promote some of the hero SKUs of the range including Galbani Mozzarella (125g and Maxi 250g) and Galbani Dolcelatte. The campaign will reach a total of 9.1 million 35-54 year olds (ABC1).


“The new campaign builds on what has been a hugely successful 12 months for Galbani,” said Héloïse Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland. “Having benefited from more consumers cooking at home throughout the health crisis, we saw sales of Galbani grow by +49.3 per cent in 2020. Now, as we approach the summer sales peak for mozzarella, there has never been a better time to invest in an impactful media campaign.”

Currently enjoying +57 per cent value sales and +43 per cent volume sales growth, Galbani is the leader in Italian cheese worldwide and in the UK. During the period of May to August 2020, Galbani Mozzarella 125g and Galbani Burrata 150g grew by +94 per cent and +182 per cent respectively compared to the previous four months. This growth is due to consumers using mozzarella and burrata products as key ingredients in the barbecue and alfresco dining occasions.

More for you

Coca-Cola set to spread festive magic this Christmas

Coca-Cola set to spread festive magic this Christmas

The annual Coca-Cola Christmas Truck Tour is back, bringing the magic of the season to towns and cities across Great Britain

This year, the Coca-Cola Truck Tour focuses on the ambition to make kindness travel. Echoing the wider Coca-Cola Christmas campaign message, “The World Needs More Santas”, the tour will encourage visitors to embrace their inner Santa and share an act of kindness with others during the festive season.

Keep ReadingShow less
Global Water Drinks Awards 2024

NEO WTR WINS at the Zenith Global Ltd Global Water Drinks Awards 2024

NEO WTR, Europe’s first ethical spring water brand to use a 100 per cent Prevented Ocean Plastic bottle, has won Best Corporate Social Responsibility (CSR) Initiative at the Zenith Global Ltd Global Water Drinks Awards 2024. The industry's only Global Water Drinks Awards took place on Wednesday 29th October 2024 during Zenith Global's 21st Global Water Drinks Congress in Frankfurt, Germany. These prestigious awards celebrate excellence and innovation across every category of the water drinks industry worldwide.

NEO WTR was born out of a simple but powerful idea - to create a bottled water brand that doesn’t contribute to the plastic crisis but actively fights against it. In a world drowning in plastic waste, particularly from the soft drinks industry, NEO WTR’s mission is to transform the way we think about bottled water and packaging.

Keep ReadingShow less
Nomadic Powers into Protein

Nomadic Powers into Protein

Nomadic has launched "Power Pots", its latest foray into protein-rich products and the company’s fourth launch of 2024.
The duo of flavours - Chocolate Brownie and Smooth Caramel – feature a combination of vanilla yogurt with granola, plus chocolate brownie or caramel pieces.

Each pot features 20g of protein, plus 100 per cent of daily vitamin D and gut-friendly cultures, which all support immunity. This ‘trifecta’ of ingredients ticks an important box for Nomadic’s core consumers, which it describes as ‘hard-working busy people on the go’ – and who want satisfying, filling, foods which don’t compromise on taste.

Keep ReadingShow less
KTC Edibles launches Super High-Oleic frying oil

KTC Edibles launches Super High-Oleic frying oil

KTC Edibles Ltd (KTC), the UK’s largest supplier of edible oils, has launched Super High-Oleic Frying Oil, a traceable high-performance and long-life frying oil.


HOPO is blended using 100% traceable, organic, carbon-neutral RSPO Certified Sustainable Identity Preserved (IP) high oleic palm oil sourced directly from Daabon, a global leader in sustainable agriculture. KTC Super Hi Oleic can be offered with full traceability back to Daabon’s CI Tequendama SAS mill in Northern Colombia, providing complete visibility and zero deforestation guarantees - all the data customers need to comply with their obligations under the new European Union Deforestation Regulation (EU DR).

DAABON’s carbon-neutral organic palm oil has a Life Cycle Assessment (LCA) calculated CO2eq of -977kg per tonne, cradle to gate. The LCA was conducted using Ecopalma’s carbon footprint estimation tool, harmonised with the ISO 14067 standard.

This traceability offers other sustainability benefits, allowing customers to calculate their Scope 3 emissions - and because it’s sourced from Daabon, a global leader in sustainable agriculture, it can be an effective way for companies to reduce the carbon footprint of their frying operations.

Gary Lewis, Sales Director at KTC Edibles, explains, "Super Hi Oleic offers the gold standard in sustainable, high-performance, long-life frying oils. We believe in offering consumers innovative new products that not only meet their culinary needs but also align with their values and sustainability goals. This is a giant leap forward in the industry, and we're proud to be at the forefront of positive change."

The high oleic palm oil used in the product also offers some unique performance advantages. It has higher oxidative stability and smoke point, lower PUFAs (Polyunsaturated Fatty Acids) and saturated fats than standard oils. The non-GMO, non-additive formula also provides a long shelf life, a well-balanced fatty acid profile and neutral taste attributes, ensuring it can be blended with other vegetable oils for premium performance at competitive prices.

Created using a natural, non-GMO hybrid of a standard African palm tree and a native Latin American palm tree, high oleic palm oil offers significantly higher crop yields than standard palm. It also requires manual pollination leading to additional employment, helping boost the local economy - the costs of which are offset by the higher yields.

Keep ReadingShow less
TRIP brings viral Magnesium gummies to UK

TRIP brings viral Magnesium gummies to UK

TRIP, the UK’s fastest-growing soft drinks brand for the past two years, is excited to announce the launch of its new Magnesium Gummies.

After taking the market by storm with its award-winning range of functional Mindful Blend drinks, which were its most successful launches ever on Amazon, TRIP is continuing its mission to help people find calm and enjoy the benefits of magnesium in a new and convenient way. The gummies are available for purchase on the TRIP website for £19.60 and soon on Amazon, with plans for wider retail distribution in the coming months.

Keep ReadingShow less