Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

New OREO on-pack promotion, 'Press Play To Win'

New OREO on-pack promotion, 'Press Play To Win'
Andy Marino
By Andy MarinoAug 06, 2021
Andy Marino
See Full Bio

OREO is encouraging consumers across the UK to tap into the unifying power of music to reconnect with friends via a new on-pack promotion offering the chance to win hundreds of musical prizes.

The Press Play To Win campaign will offer shoppers the chance to scan any OREO packs with their phones to be in with a chance of winning an array of special rewards. The top prize will see lucky winners given a ticket to a UK music festival of their choice in 2022.

Other instant-win prizes include headphones, speakers and a personalised OREO mixtape. To help music lovers connect with those close to them, OREO have created personalised mixtape packaging that looks like an old-school cassette tape but that contains two OREO cookies. The pack will include a unique Spotify code that will take the recipient to the sender’s playlist, as well as space for personalised messages, stickers and images.

The campaign will run from August across the entire OREO range including the popular 154g price-marked pack, with some packs – see list below – highlighting the promotion through exciting new packaging that shows the iconic OREO biscuit in musical situations, as well as a promotional flash. To play, consumers purchase an OREO product, visit the pressplaywithoreo.com website and scan the front of pack for a chance to win.

Press Play To Win will be supported through a social, digital and PR support plan, as well as in-store POS material. Consumers will also have the chance to listen to a range of bespoke playlists created by OREO via Spotify.

“The campaign will look to engage and excite target shoppers via the use of the iconic ‘play’ logo, across some of the packs," said Bryony Tate, brand manager for OREO at Mondelēz International. "We know that the key audience of millennial parents will feel nostalgic when they see it on pack. Press Play To Win is the latest fun and playful activation from OREO, helping music-lovers and OREO-lovers alike better connect with others”.

All OREO products are included in the promotion, however products with the promotional flash include:

OREO Vanilla 154g, RRP £1.08, 16 units per case (plus price-marked version of this pack)

bryony tateoreopress play to win

Related News

Business rate bill to surge by 'over 140 per cent'
Industry News

Business rate bill to surge by 'over 140 per cent'

More for you

Swizzels limited-edition Valentine’s Day treat

Swizzels limited-edition Valentine’s Day treat

Sweet maker Swizzels has unveiled a brand-new limited-edition product in time for Valentine’s Day, combining two of its most-loved brands into one treat: Squashies Love Hearts.

Offering a fresh twist on two popular classics, the new Squashies Love Hearts combine Squashies’ signature soft texture with the iconic and timeless messages of Love Hearts.

Squashies remain the No. 1 sugar confectionery brand in the market, while Love Hearts see consistent growth, with 950,000 units sold during the Valentine’s period and a 10 per cent year-on-year growth in brand value. Building on this success, Swizzels has combined the two household names to create a fast-moving and profitable addition to any retailer’s offering.

Available in 120g bags and sold in cases of 12, each foam sweet is embossed with a fun message or emoji, making them ideal for sharing with a loved one. Messages include "KISS", "WOW", "FAB", and "LOVE", alongside two cheerful and romantic emojis, adding a playful touch.

With an MRSP of £1.15, the new product retains the classic colours and flavours of traditional Love Hearts, including Pineapple, Lime, Blackcurrant, Lemon, Cherry, and Orange.

Swizzels’ Love Hearts range remains a Valentine’s Day favourite, led by the popular 39g Giant Love Hearts rolls, which outsell any other Valentine’s SKU with 621,000 units sold during the season.



Other fan-favourites from the range include Love Hearts Originals Hanging Bags, the 15g mini Love Hearts rolls and Giant Love Hearts multipacks.

“We’re excited to introduce a delicious and innovative new product that combines two of our most popular brands, delivering the same moreish flavours and signature texture - with an added twist," said trade marketing manager Clare Newton.

Keep ReadingShow less
Award-winning UK pop star Tom Grennan is new popchips ambassador

Award-winning UK pop star Tom Grennan is new popchips ambassador

KP Snacks has today named Tom Grennan, one of the UK’s biggest solo pop music artists, as its official popchips ambassador. The new partnership between the beacon “Better for You” brand and the pop star taps into popchips’ positive, feel-good positioning while enhancing the brand’s relevance.

As an ambassador, Tom Grennan will perform at a special event delivered by popchips in May. Tickets to this exclusive event will be available as prizes in a brand new on-pack promotion running across the popchips portfolio from 27 January until the end of March. Featuring a flash of Tom holding a single popchip and microphone, the on-pack also offers consumers the chance to win cash prizes and tickets to leading UK festivals.

Keep ReadingShow less
Bebeto offers a heartfelt innovation for Valentine’s Day

Bebeto offers a heartfelt innovation for Valentine’s Day

Confectionery challenger brand Bebeto is kicking off 2025 with a ground-breaking debut: its first-ever Valentine’s range featuring innovative liquid-filled technology.

You Melt My Heart liquid-filled gummy soft hearts contain two delicious flavours – Strawberry and Cherry – each with a luscious raspberry liquid filling for an extra-special touch. They are available in 130g hanging bags (£1 SSP) and 400g heart-shaped tubs (SSP £3), making the perfect Valentine’s gift or to share and show someone you care. To make them even sweeter, they contain no artificial colours or flavours and are halal certified.

Keep ReadingShow less
New limited-edition Dr Pepper variant PMP

New limited-edition Dr Pepper variant PMP

Coca-Cola Europacific Partners (CCEP) is launching Dr Pepper Zero Sugar Cherry Crush, a limited-edition twist on its popular zero sugar variant. The launch coincides with Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing campaign.

The four-week period covering Valentine’s Day was worth £160 million to convenience retailers in 2024, up 3.2 per cent year-on-year, and more than £3.4 million came from value sales of Dr Pepper.

Keep ReadingShow less
Gnaw announces four reassuringly chunky, flat Easter eggs

Gnaw announces four reassuringly chunky, flat Easter eggs

Christmas may be in our rear-view mirrors but that only means that Easter is getting ever closer, which is why Gnaw Chocolate has introduced a range of reassuringly chunky flat eggs in an array of intriguing formats: Rocky Road, Totally Nuts, Chocolate Curls and Eggs-travaganza offerings.

Consumers might be under the misapprehension that Gnaw’s refusal to subscribe to hollow, “airy” eggs could be down to attention-seeking gimmickry but in truth you couldn’t be more wrong.

Keep ReadingShow less