Celebrating its 25th anniversary with a bold new look and an ambitious growth plan, Ireland’s Nomadic has launched a new Protein+ Granola range in a recognisable and iconic packaging format.
“Nomadic began to develop the Protein+ Granola project before Covid, when we started to think about what consumers were looking for in the yogurt category,” said Nomadic Marketing Manager Bethan Miles. “We realised that there was growing awareness around gut-health and with the advent of Covid, there was also a big shift towards focusing on immunity support.
“Yogurt has natural positive health benefits, is inherently nourishing, and is also a great carrier for added benefits such as vitamins and gut-friendly cultures. We worked with a nutritionist and identified that there is a tendency towards vitamin D deficiency in the UK and Ireland.
“So, we set out to develop a product that would really make a difference. Protein+ Granola is designed to support immunity, is high in protein and features our gut-friendly cultures, plus the recommended daily intake of vitamin D in each portion.
“There has been a growing interest in protein foods and with Protein+ Granola we have produced a nourishing convenience food which is accessible in terms of protein but does a better job on taste, making it more widely available to everyday consumers, not just your hardcore gym goers.”
Flipping the packaging concept on its head
“Just like our hero Yogurt & Oat Clusters range, Protein+ Granola is taste prioritised with accessible flavours and is designed to be eaten on the go with no preparation. The packaging is therefore crucial to the product’s success.
“Our iconic top-hat bowl packaging format – with spoon – for our category leading Yogurt & Oat Clusters, is instantly recognisable and very popular with our consumers, so developing a similar pack for the new product line was essential.
“The new pack is an upside down version of the familiar and best-selling Yogurt & Oat Clusters, literally flipping the packaging on its head. We worked closely with our existing supplier Greiner Packaging to find a way to achieve that while also ensuring it fitted easily into our existing capabilities in the factory.
“The process of developing the new packaging was more straightforward than expected as Greiner Packaging already had tooling which was able to be repurposed. I should also add that all our packaging is 100% recyclable and labelled accordingly,” concluded Miles.
