Skip to content
Search
AI Powered
Latest Stories

New Panadol campaign celebrates the moment of release from pain

New Panadol campaign celebrates the moment of release from pain

Panadol launched a new purpose-led brand idea as part of a multi-channel campaign across Great Britain and Ireland. With nine out of 10 people suffering “everyday pain” and 65 per cent of people saying they can’t be happy when they are in pain, globally, the campaign reiterates the brand’s commitment to holistic pain management by focusing on the acute pain recovery journey.

Rooted in deep consumer understanding, the campaign idea celebrates that never-talked-about moment of realisation when you start to feel the release from pain. The new brand idea will bring to life the emotional transformation that those suffering from acute pain undergo, emphasising the role that Panadol can play in alleviating their pain.


The Panadol campaign follows a period of strong sales growth for the brand, outperforming the category’s own expansion by more than double. This has been driven by shoppers who are searching for fast and effective pain relief products, such as Panadol’s hero variants, including Panadol Extra Advance Tablets (paracetamol, caffeine), which has seen its growth almost doubled, as well as Panadol Advance Tablets (paracetamol) and Panadol Extra Advance Tablets.

“After two years of pandemic restrictions, now more than ever, people want to get back to their normal lives and to the people they love," said Olivia Babbington, Senior Brand Manager for Panadol. "But with pain preventing many of us from connecting with those we love or from doing the things we enjoy the most, we want to help consumers by understanding their pain journey and reassuring them on the treatments we can provide. This “Release” moment is so important for pain sufferers, and we hope our new brand campaign can shine a light on the role that Panadol can play in pain relief.”

Panadol is one of the power brands in the GSK Consumer Healthcare portfolio, soon expected to be Haleon.

More for you

Walkers Chocolates switches to new kerbside recyclable paper wrapper

Walkers Chocolates switches to new kerbside recyclable paper wrapper

Walkers Chocolates said it is switching its popular own brand Turkish Delight and Mint Cream chocolate bars into EvoPak RCM, a 100% recyclable paper wrapper.

The bars will begin rolling out to selected Premier and Asda stores this month.

Keep ReadingShow less
JET PoS

JET launches its biggest promotion offering Toyota Yaris Cross

Leading fuel brand JET has launched its biggest national promotion to date - Pump Up To 70 - with a chance to win a Toyota Yaris Cross Hybrid worth £26,000.

To enter the prize draw, part of JET’s 70th anniversary celebrations, JET customers simply have to fill their vehicle and stop fuelling at a price ending in £0.70 (e.g. £23.70). They then need to take a photo showing the price on the pump display, post it to their Instagram story and tag @JETLocalUK.

Keep ReadingShow less
Arla expands yogurt range with three new launches

Arla expands yogurt range with three new launches

Arla Foods has launched three new branded yogurt products, signalling its ambition to invest and grow its yogurts portfolio.

The new products include Arla LactoFREE natural yogurt (400g), Arla Skyr Whipped (128g) – in three flavours – and Arla Protein yogurt, in a larger pot (450g)

Keep ReadingShow less
Four Loko unveils limited-edition black NPD

Four Loko unveils limited-edition black NPD

Premium vodka-based RTD brand Four Loko has released its new limited edition flavour, Black, which consists of a surprisingly green serve.

With notes of kiwi and an ABV of 8.4 per cent, Four Loko Black delivers a fresh and fruity blast to “excite the senses”, while the striking black and green can delivers high on-shelf visibility to help maximise sales and encourage shoppers to the fixture.

Keep ReadingShow less
Tap into growing demand for natural ingredients with Itac

Tap into growing demand for natural ingredients with Itac

The UK market has seen volumes up five per cent for nuts and 3.4 per cent for dried fruits as consumers become increasingly aware of the potentially negative impact of ultra-processed foods and seek out healthier baking and snacking options, including dried fruits and nuts.

Itac’s comprehensive range offers premium quality nuts and dried fruits ideal for home baking in the run-up to Christmas, and for those looking to take part in Veganuary in the new year. Available in large pack sizes from 350-900g, they not only make the perfect baking and cooking ingredient, they are also ideal for larger family snacking and entertaining.

Keep ReadingShow less