Skip to content
Search
AI Powered
Latest Stories

New PMPs for Jack Daniel’s and Coca-Cola alcohol RTD range

New PMPs for Jack Daniel’s and Coca-Cola alcohol RTD range

CCEP has announced the launch of PMPs for its Jack Daniel’s and Coca-Cola alcohol ready-to-drink (ARTD) range to help convenience retailers provide visible value to shoppers and drive sales.

The 330ml price-marked cans of Jack Daniel’s and Coca-Cola Original Taste and Jack Daniel’s and Coca-Cola Zero Sugar will roll out across GB from today with a price-mark of £2.39.


Benefits of Price-Marked Packs

Price-marked packs are growing in importance within independent and symbol convenience stores as they deliver reassurance that shoppers are getting value for money and in turn this can help drive rate of sale for retailers.

“Value remains a lead motivation for shoppers in convenience, followed by the demand for quality and brands which makes price-marked options from our Jack Daniel’s and Coca-Cola ARTD range a perfect addition to our portfolio to help further grow the £36m worth of sales achieved since launch last year," said Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB. "In fact, Jack Daniel’s and Cola-Cola Original Taste is already the No.1 SKU in the ARTD category, and a must-stock for convenience retailers.

"We recommend that retailers get stocked up to help drive rate of sale of Jack Daniel’s & Coca-Cola ARTD in their store. And stay tuned for more price-marked news from our portfolio in the coming months!”

The arrival of the Jack Daniel’s and Coca-Cola price-marked cans will be supported by POS materials and digital assets via our trade website My.CCEP.com, alongside other items like fridge trays and clip strips.

The PMP launch follows this summer’s “Born Ready to Reunite with Your Crew” campaign from Jack Daniel’s and Coca-Cola – with and without sugar – offering fans a chance to win £500 gig vouchers, and retailers a chance to win £2,000 for a summer social along with Jack Daniel’s and Coca-Cola merchandise (subject to terms and conditions). Sampling will continue throughout the summer to drive trial and keep the brand front of mind with consumers.

ARTD Category Background

The ARTD category is now worth £554m in GB and the only alcohol category in the UK predicted to grow consumption between now and 2028 as outlined by the IWSR. Within this, pre-mixed drinks remain the largest segment, commanding around three quarters of sales and this is the segment which Jack Daniel’s and Coca-Cola sit in.

More for you

Customer design takes centre stage on new Rizla limited-edition paper

Customer design takes centre stage on new Rizla limited-edition paper

An eye-catching design created by a customer is bringing a unique appeal to a new limited-edition range of king-size slim papers from the iconic Rizla brand.

The Super Thin Silver papers from the UK’s favourite rolling papers brand* come in three exciting and colourful designs, which form a complete image when placed together.

Keep ReadingShow less
Pepsi Max helps retailers score big with return of  EA Sports FC on-pack promotion

Pepsi Max helps retailers score big with return of EA Sports FC on-pack promotion

Pepsi is teaming up with EA Sports FC for the second year running, with a bigger and better on-pack promotion set to give away even more gaming prizes to shoppers across additional Pepsi SKUs and formats.

Available now, the campaign aims to drive excitement among a wide range of customers in-store, from football fans to gamers, to encourage on-the-go and impulse cola sales.

Keep ReadingShow less
Kick off the Premier League in-store with Guinness’s Community Grant

Kick off the Premier League in-store with Guinness’s Community Grant

Win £5,000 to donate to a local football initiative

Guinness is kicking off the Autumn with a new Premier League partnership. The four-year agreement will see Guinness become the Official Beer of the Premier League, and Guinness 0.0 as the Official Non-Alcoholic Beer. The partnership comes with Guinness looking to tap into culturally relevant occasions throughout the year and engage with a wider audience, reminding shoppers that football is a lovely game for a Guinness.

To recognise the vital role retailers play within communities, Guinness is giving one lucky retailer the chance to win a prize of £5,000 to donate to a local football initiative. From investing in training, to upgrading sports equipment, or purchasing new football kit, the £5,000 prize will help to improve access and enjoyment of the game locally. To enter the competition, existing Diageo One retailers simply have to visit Diageo One and complete a short form. If not yet a Diageo One member, all other retailers can enter by clicking here, and filling out a short form with their details.

Keep ReadingShow less
Forest Feast owner acquires Indie Bay Snacks

Forest Feast owner acquires Indie Bay Snacks

Snack manufacturer Kestrel Foods has acquired Indie Bay Snacks from Nurture Brands. The brand will join Kestrel Foods' award-winning portfolio of Forest Feast, ACTI-SNACK and Just Live a Little, continuing its trajectory to become a leading player in the snacking category.

Indie Bay Snacks offers consumers tasty and healthier savoury snacks within the grocery, travel and DTC channels. Its pretzel thins are a lighter, fun way to enjoy pretzels, with 70 per cent less fat than crisps.

Keep ReadingShow less
Reviva to become official coffee partner of Williams Racing

Reviva to become official coffee partner of Williams Racing

Reviva – the vibrant coffee brand owned by Gulf – has announced it has signed a multi-year deal with the Williams Racing Formula 1 team.

The new partnership is a celebration of a shared commitment to high quality performance. Crafted exclusively from 100 per cent Arabica beans, Reviva’s balanced yet bold and vibrant taste makes it the perfect partner for the Williams Racing team, to keep them fuelled in the fast-paced world of motorsport.

Keep ReadingShow less