CCEP has announced the launch of PMPs for its Jack Daniel’s and Coca-Cola alcohol ready-to-drink (ARTD) range to help convenience retailers provide visible value to shoppers and drive sales.
The 330ml price-marked cans of Jack Daniel’s and Coca-Cola Original Taste and Jack Daniel’s and Coca-Cola Zero Sugar will roll out across GB from today with a price-mark of £2.39.
Benefits of Price-Marked Packs
Price-marked packs are growing in importance within independent and symbol convenience stores as they deliver reassurance that shoppers are getting value for money and in turn this can help drive rate of sale for retailers.
“Value remains a lead motivation for shoppers in convenience, followed by the demand for quality and brands which makes price-marked options from our Jack Daniel’s and Coca-Cola ARTD range a perfect addition to our portfolio to help further grow the £36m worth of sales achieved since launch last year," said Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB. "In fact, Jack Daniel’s and Cola-Cola Original Taste is already the No.1 SKU in the ARTD category, and a must-stock for convenience retailers.
"We recommend that retailers get stocked up to help drive rate of sale of Jack Daniel’s & Coca-Cola ARTD in their store. And stay tuned for more price-marked news from our portfolio in the coming months!”
The arrival of the Jack Daniel’s and Coca-Cola price-marked cans will be supported by POS materials and digital assets via our trade website My.CCEP.com, alongside other items like fridge trays and clip strips.
The PMP launch follows this summer’s “Born Ready to Reunite with Your Crew” campaign from Jack Daniel’s and Coca-Cola – with and without sugar – offering fans a chance to win £500 gig vouchers, and retailers a chance to win £2,000 for a summer social along with Jack Daniel’s and Coca-Cola merchandise (subject to terms and conditions). Sampling will continue throughout the summer to drive trial and keep the brand front of mind with consumers.
ARTD Category Background
The ARTD category is now worth £554m in GB and the only alcohol category in the UK predicted to grow consumption between now and 2028 as outlined by the IWSR. Within this, pre-mixed drinks remain the largest segment, commanding around three quarters of sales and this is the segment which Jack Daniel’s and Coca-Cola sit in.
