New range of RTD cocktails in paper bottles by World of Zing

The original craft bottled cocktail specialist, World of Zing, has announced a relaunch of its cocktail range, offering the world’s first range of RTD cocktails in Frugal Paper Bottles. Founded by Pritesh Mody, mixologist and regular presenter on Channel 4’s Sunday Brunch, World of Zing was launched as the first mainstream ready-to-serve cocktail company. Now, the brand introduces a new flavour range and look, with recyclable bottles that are lighter, safer, and better for the environment than glass.

The Frugal Paper Bottle is made up of a 94 per cent recyclable paperboard outer, and uses up to 77 per cent less plastic than a plastic bottle. The bottles are also five times lighter than a normal glass bottle and require less protective packaging, reducing transport costs and resulting in a carbon footprint that is six times lower than a normal glass bottle. Furthermore, empty bottles can be flattened to reduce space requirements once used, in turn decreasing waste costs.

The new World of Zing Frugal Paper Bottle 70cl range has been expertly crafted and mixed to bartender strength ABVs between 15-18 per cent ABV.

"We are thrilled to launch the UK's first range of cocktails available in Frugal Paper Bottles, marking the start of an exciting new chapter for World of Zing,” said Mody. “Since launching in 2014, World of Zing has paved its own successful path with category redefining pre-batch cocktails that can now be found in some of the UK’s leading retailers and hospitality operators. With this new bottle, World of Zing is once again disrupting the industry with a packaging format that provides game-changing operational and environmental benefits, as well as creating positive conversations amongst consumers."

As a trusted supplier of cocktails to some of the UK’s leading hospitality operators, World of Zing’s new range will be available across its customers – and now also to retail.

The new range is available in 15 seasonally changing flavours, including:/

• Kaffir Lime ‘Picante’ Margarita
• Blood Orange Negroni
• Rhubarb Cosmopolitan
• Spiced Pineapple Mai Tai
• Espresso Martini
• Passionfruit Martini