New re-design for STG’s best-selling miniature cigar

Scandinavian Tobacco Group UK (STG) has announced a contemporary redesign for its Signature cigar range. The new, simple but smart design will appear on packs of Signature Blue, Signature Original and Signature Red Filter and are available to retailers now.

Last year the Signature brand celebrated its 60th anniversary with the launch of some limited-edition packs and the permanent return of the iconic tins for packs of 20’s. Now, developments for Signature continue with the launch of these newly designed packs, which have been upgraded to full colour on all sides. The overall design has been simplified and more focus has been added to the leaf icon to emphasise the unique nature of the product.

Signature is the UK's number one-selling miniature cigar, and has been on sale for sixty years. It’s become a truly global brand which is now sold in over 80 countries. Here in the UK, the Signature brand portfolio is currently worth nearly £50m in annual sales, with strong products in both the miniature and cigarillo segments, including Signature Blue, which is the UK’s best-selling traditional cigar, Signature Red Filter which is the UK’s best-selling traditional aromatic cigar, and Signature Action which is currently the fastest-growing peppermint click-filter cigarillo.

“We’re delighted to announce the arrival of our new-look Signature packs, which will add further standout on shelf to the UK’s best-selling traditional cigar," said STG’s UK Marketing Manager, Nataly Scarpetta. "Whilst the packs have changed, the cigars inside certainly haven’t, and will continue to offer adult smokers a smooth taste and smoking experience with unquestionably high quality.”