Skip to content
Search
AI Powered
Latest Stories

New – Soreen vegan-friendly Mini Loaves

New – Soreen vegan-friendly Mini Loaves

Malt loaf brand Soreen has announced some spring-tastic news with the launch of their new Limited Edition Mini Loaves.

The vegan-friendly, individually wrapped loaves are ideal for children as they act as a source of fibre and come in two fabulous flavours; Raspberry & White Choc and Gingerbread, both of which are vegan.


Bursting with flavour, the Mini Loaves are both under 100 calories per bar, and 50 per cent less sugar than the average Easter cake bar, making it possible to indulge in a sweet treat this Spring without having to worry about the calorie or sugar content.

“In the build-up up to Easter, which is traditionally a time of indulgence, we tend to find that parents are interested in healthier choices for their children," said Liz Jacobs, Marketing Director.

“Our brightly coloured packaging and tasty limited edition flavours, offers families a healthier option at Easter. Each Mini Loaf is under 100 calories, low in saturated fat and individually wrapped with no crumbs, creating the -perfect on the go snack for kids.

“Our Spring Mini Loaves also contain no reds in their nutritional traffic lights. We took the decision to feature the traffic light nutritionals on the front of our packs in 2017 to make it easier for parents to make healthier choices.

“Whilst these flavour combinations - ideal at Easter time - are aimed at young families, we’re certain that they’ll be enjoyed by everyone.”

The Spring Mini Loaves come in multipacks of five and are all individually wrapped, providing an easy grab on-the-go snack. Find them in the cake aisle in supermarkets now.

“We’re delighted to launch this new range in time for the Easter period. Our Limited Edition Seasonal Flavours are growing in popularity each year and we’re confident that shoppers will love our latest edition to the family.

“The new Mini Loaves also maintain the unique combination of deliciously squidgy taste and texture, as well as holding great nutritional values, meaning it’s a win win for parents and children. Plus, as they’re vegan friendly they can also be enjoyed by children who need to follow a dairy free diet.” added Liz.

More for you

Bebeto offers a heartfelt innovation for Valentine’s Day

Bebeto offers a heartfelt innovation for Valentine’s Day

Confectionery challenger brand Bebeto is kicking off 2025 with a ground-breaking debut: its first-ever Valentine’s range featuring innovative liquid-filled technology.

You Melt My Heart liquid-filled gummy soft hearts contain two delicious flavours— Strawberry and Cherry — each with a luscious raspberry liquid filling for an extra-special touch. They are available in 130g hanging bags (£1 SSP) and 400g heart-shaped tubs (SSP £3), making the perfect Valentine’s gift or to share and show someone you care. To make them even sweeter, they contain no artificial colours or flavours and are halal certified.

Keep ReadingShow less
New limited-edition Dr Pepper variant PMP

New limited-edition Dr Pepper variant PMP

Coca-Cola Europacific Partners (CCEP) is launching Dr Pepper Zero Sugar Cherry Crush, a limited-edition twist on its popular zero sugar variant. The launch coincides with Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing campaign.

The four-week period covering Valentine’s Day was worth £160 million to convenience retailers in 2024, up 3.2 per cent year-on-year, and more than £3.4 million came from value sales of Dr Pepper.

Keep ReadingShow less
Gnaw announces four reassuringly chunky, flat Easter eggs

Gnaw announces four reassuringly chunky, flat Easter eggs

Christmas may be in our rear-view mirrors but that only means that Easter is getting ever closer, which is why Gnaw Chocolate has introduced a range of reassuringly chunky flat eggs in an array of intriguing formats: Rocky Road, Totally Nuts, Chocolate Curls and Eggs-travaganza offerings.

Consumers might be under the misapprehension that Gnaw’s refusal to subscribe to hollow, “airy” eggs could be down to attention-seeking gimmickry but in truth you couldn’t be more wrong.

Keep ReadingShow less
JTI drops RRP on Mayfair Gold cigarettes by 80p

JTI drops RRP on Mayfair Gold cigarettes by 80p

JTI (Japan Tobacco International) has announced a price repositioning of its Mayfair Gold ready-made cigarettes from an RRP of £13.30 to £12.50 for a pack of 20.

Since its launch in October 2023, Mayfair Gold has achieved remarkable success, securing the top spot as the UK’s fastest-growing new brand in 2024. This has generated an impressive retail sales value of £94.4M. This new price adjustment positions Mayfair Gold as JTI’s most affordable ready-made cigarette offering, giving retailers the opportunity to stock a trusted, premium Virginia blend tobacco brand at a competitive price.

Keep ReadingShow less
Rubicon Spring Vits still rang

Rubicon unveils new Spring Vits range

Leading sparkling flavoured water brand Rubicon Spring is set to shake up the functional water game in 2025 with the launch of its new Rubicon Spring Vits still range, hitting shelves in March.

Crafted with refreshing spring water, real fruit juice, and natural flavours, the product is available in three variants: Black Cherry Pomegranate, Mango Passion, and Strawberry Watermelon, all delivering a burst of essential vitamins to boost energy and immunity.

Keep ReadingShow less