A new investigation has reinforced the instrumental role of flavoured vapes and vaping products in securing a smokefree future, just one day after the British Medical Association called for a total ban on all non-tobacco flavoured vapes.
As part of the research, undertaken by the UK Vaping Industry Association (UKVIA), Freedom of Information requests were sent to 45 local authorities and NHS trusts across England about the use of vapes in their stop smoking service.
Of the 31 respondents, more than 95 per cent directly offer, or provide vouchers for, vaping products as a tool to help adult smokers kick the habit - of these:
100 per cent provided flavoured products – including fruit, mint/menthol, tobacco and dessert options
More than 44 per cent recorded fruit options as the most popular amongst smokers or most often given out
24 per cent recorded fruit options – alongside tobacco and/or mint and menthol – as the shared most popular or most often given out
One was explicitly described as "vape-friendly"
It was also found that more than two thirds of the stop smoking services have provided flavoured vaping products – including fruit, menthol and dessert options – obtained through the government’s swap-to-stop scheme.
The BMA says it’s counterproductive flavour ban proposal – which was put forward as part of a larger report on vape regulation in the UK - would help tackle the "growing epidemic" of vape use in the UK, but the industry and consumers warn it will sooner supercharge the smoking epidemic by blocking adult smokers from making the switch and driving current vapers either to the black market or back to deadly cigarettes.
The Royal College of Physicians, another respected medical institution, has previously warned against the wholesale limiting of vape flavours, saying they are an "integral part of the effectiveness of vaping as a quit aid".
Mark Buchanan, a 58-year-old former smoker turned vaper, said: “I am deeply concerned about the British Medical Association’s proposed ban on flavoured vapes. I’ve tried gums and patches, but only vaping was able to help me end a 23-year smoking habit – and flavours played a critical role in this.
“I can't stop using nicotine entirely due to mental health challenges, but vaping has helped reduce my intake by roughly half. I exclusively use menthol flavours as I hate the taste of tobacco and fear a ban could well force me back onto cigarettes again."
The results of the FOI research also come as Labour revives the Tobacco and Vapes Bill which, if enacted, would give the Health Secretary unprecedented powers to make sweeping changes to regulations around vape displays, packaging and flavours without further consultation.
John Dunne, Director General of the UKVIA, said: “We recognise and share the desire to put a stop to youth vaping, however, banning all non-tobacco flavours is a completely misguided, dangerous and deluded approach which will hurt smokers, vapers and legitimate retailers while lining the pockets of rogue businesses.
“Instead, we need to introduce regulation which outlaws youth-appealing flavour names and descriptors; optimise the MHRA notification process to prevent inappropriate products from ever making it to the shelves; and introduce an industry-funded, first-of-its-kind vape retailer and distributor licensing scheme which could empower trading standards through £50 million plus in annual self-sustaining funding and would bring into play much harsher penalties for businesses caught flouting the law.
“The BMA has either failed to consider or completely ignored the impact this recommendation will have on smokers and vapers, as well as the growing library of evidence which shows flavours are vital to the power of vaping as a quitting tool – including new research from Action on Smoking and Health UK which found fruit flavours are the most popular amongst adult vapers, while just 16 per cent say they prefer tobacco options.”
He continued: “Vaping represents an immense opportunity to prevent millions of unnecessary deaths, save the NHS hundreds of millions and help get the smokefree ambition back on track, but only if we put to bed these ludicrous calls for flavour bans and take a careful approach which balances the stop smoking power of vaping with the need to protect young people from accessing this age-gated product. We hope the BMA, and regulators, recognise the failings of this proposal and take the findings of our investigation as a taste of the truth about vape flavours.”
Managing Director of Mangrove Global and outspoken industry commentator, Nick Gillett, has provided his reaction to the Labour Government’s Autumn Budget. With doom and gloom forecast by the media well in advance of the Budget’s publication – the new fiscal regime was never expected to be "good for business". That said, there will be many in the hospitality and spirits industries wondering exactly how they’ll manage when the bulk of changes take effect in April next year. Nick says it’s an age-old tale of the government introducing more costs and offering no assistance:
“Prior to the Budget being announced, I said the best we could hope for as an industry was to be left well alone. But sadly, that was a pipe dream.
“And whilst the unprofessional trailing of details hinted it was going to be a lot worse than it was – it’s still nothing to shout about. A vast increase in employment costs, rises to alcohol duty for spirits, and a lessening of the rates relief currently available to the hospitality sector, means that more businesses are bound go under.
“Since Covid and Brexit, many companies have never fully recovered, continuing to operate on the slightest of margins – and these added costs and lessening of support will be the final nail in the coffin for many.”
Since Covid, the Hospitality, Retail, and Leisure sectors have received significant business rates relief to help bolster the struggling sector – in the last few years the relief has remained at 75 per cent. This was hard fought for by industry lobbyists such as UKHospitality, in an attempt to protect businesses and employees alike. In the last Autumn Statement the Conservative Government extended the relief by another year, and still 50 venue closures a month were reported in the first six months of 2024. The latest Budget marks the end of the current relief, with a reduction to 40 per cent confirmed for April 2025.
He added: “To fully understand how damaging this is for hospitality, you need to go way back. The sector was first struck by Covid and the lockdowns. It was hit by increasing costs in alcohol, thanks to increased duty and bureaucracy. Cost of living continues to reduce disposable income and custom. And Brexit has forced out swathes of the workforce that was the lifeblood of the industry.
“Now, the Government continues to pile on costs – and we’ll need to wait and see if any of this actually increases the public’s spending power by putting more money in their pockets. One thing that is for sure – the only way businesses will survive is by increasing prices. And that will have an added effect on inflation.”
The Autumn Budget also detailed a mixed bag of changes that will affect spirits producers - including alcohol duty. Whilst duty on alcoholic drinks served on "draught" will reduce by 1.7 per cent, wine, spirits, bottled beers, and cider will see duty rise by retail price inflation. Both the lower and higher rates of the soft drink levy will also increase to £1.94 and £2.59 per ten litres respectively. Not only will this push up the price of tipple for great British drinkers, but it will also stifle growth.
“Previous, recent rises in alcohol duty have shown that the rise is passed onto consumers, leading to fewer sales, and less money raised for the treasury. So, to confirm another rise seems illogical," Nick continued.
“But let’s get this straight. The hospitality and spirits industries are bursting with talented, creative, and entrepreneurial people. Where these businesses thrive, local economies succeed.
“As much as the Government’s Budget hasn’t gifted us any giveaways, I have no doubt the industry will pull together, weather the storm, and come out the other side. All off the back of the exceptional people behind it.
“And when that happens – the UK economy will once again reap the benefits our success, as it always does.”
The retail technology company Jisp is set to launch its “Jispmas” seasonal campaign to drive additional sales for its brand and retailer partners, and special savings on a range of products for its shoppers.
Jisp introduced its Jispmas campaign two years ago and it proved a huge success for retailers, creating added opportunities for engagement and incremental sales. The campaign has grown in success each year since launch.
Redemptions of the Jispmas promotions through the Scan & Save app jumped by 877 per cent in 2023 versus its inaugural year (2022), with retail sales for the campaign also jumping a massive 807 per cent year-on-year.
The Jispmas campaign in 2023 performed 95 per cent better than a standard promotional period* in terms of retail sales value, demonstrating the impact the campaign has in driving sales for brands and retailers.
The Jispmas campaign provides two opportunities to promote a different special deal daily for a period of 12 days in both November and December** and this year features brands such as Brewdog, Asahi, KP Snacks, Pladis and Hovis.
KP Snacks, Asahi and Hovis all ranked in the top five most popular brand deals in 2023’s promotion, and their return in 2024 is further recognition of the power of Jispmas as a sales driver.
Alex Rimmer
“Jispmas has performed extremely well for us over the last two years providing added theatre and increasing the opportunities for brands to get their products in front of customers with a tantalising discount to aid purchase,” said Jisp’s marketing and communications director, Alex Rimmer.
“The campaign has delivered improved results each year and has been proven to secure an uplift in sales across the promoted products for both brands and retailers, with retailers enjoying the added benefit of increased incremental sales in store.”
The deals are communicated through Jisp’s omni-channel retail media platform, comprising targeted emails, push notifications, in-app pushes, digital advertising, social media and more.
Jisp’s Scan & Save still runs promotions through the entirety of these three-week promotional periods (20/11/24 - 10/12/24 & 11/12/24 - 31/12/24), ensuring no one misses out, but the special Jispmas deals receive additional daily promotion providing added value for brands.
*Comparison is between the two three-week promotional periods prior to the two three-week promotional periods of Jispmas.
**Jispmas campaign runs from 20/11/24 to 01/12/24 and then from 11/12/24 to 22/12/24
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Volumatic employees ‘Wear It Pink’ to support Breast Cancer Now, with Mandy House positioned second from right
Employees from cash handling experts Volumatic have taken part in a special "Wear It Pink" day to raise money for cancer charity, Breast Cancer Now.
Around 40 staff members based at Volumatic’s Head Office in Coventry donned something pink – from socks, scarves and wigs to full head-to-toe outfits in pink, to raise funds for a charity very close to their hearts.
Having been affected by breast cancer both within her own family and team at work, Volumatic Customer Service Representative Mandy House organised the charity day, which took place on 18 October to help raise money for the 600,000 people currently living with breast cancer in the UK.
Not only did Mandy encourage her colleagues to wear something pink for the day and decorate the staff canteen in pink, but she also arranged a pink bake sale, held games and sweepstakes for everyone to take part in throughout the day, all themed around the charity.
Mandy also made an impassioned speech at the start of the day, encouraging everyone to check themselves regularly for signs of cancer and to seek medical help for even the slightest concern – highlighting that prompt action really can make a difference and save lives.
Thanks to the generosity of everyone throughout the day, the Volumatic team raised £656, a sum that was then doubled by the Volumatic Board, to make a fantastic final total of £1,312.
Breast Cancer Now is the UK’s largest breast cancer charity with the aim of changing the lives of anyone affected by breast cancer with both research and support. As well as funding world-class researchers to develop better treatments, preventable measures and earlier diagnoses, they also provide a helpline, health information and support services for those affected and their loved ones.
Mandy, who has worked for Volumatic for over 25 years, was thrilled with the amount of money raised and praised her colleagues for their fundraising efforts. “A huge thanks to everyone at Volumatic for taking part in ‘Wear It Pink’ day. It was so amazing to see so many in pink – especially our Sales Manager Tom, who wore pink shorts for the day! I personally laughed a lot on Friday and the spirit of Volumatic and the coming together was fantastic!”
James Harris, Managing Director at Volumatic, said: “We always choose a different charity to support every year, and when Mandy suggested raising money for Breast Cancer Now, we all wanted to get behind the ‘Wear It Pink’ day for this extremely worthy cause.
“Cancer is a terrible disease in all its forms and several members of the Volumatic team are dealing with it right now, either personally or through their immediate family. I would like to thank Mandy for leading this fundraiser to help treatment continue to get better for all concerned,” he added.
Following the initial response condemning the Budget as 'the most damaging for independent retailers in recent memory' from the British Independent Retailers Association (Bira), members have shared their stark reactions to the triple burden of doubled business rates, increased National Insurance, and higher minimum wage costs.
Multiple retailers have calculated specific impacts on their businesses, with costs ranging from £90,000 to £150,000 per year.
"This budget was horrendous for us as a company. Estimated costs to be around £110,000 - £120,000 per year," said Andrew Massey of Masseys DIY in Swadlincote, Derbyshire.
The immediate impact on employment is already evident. Peter Massey of R Massey & Son Ltd, employing 38 staff, said: "We decided last night that we will not replace the next two members of staff that leave. We are also considering what to do with our coffee shop that employs quite a few youngsters."
Kevin Arthur of Pewsey RadioVision in Wiltshire highlighted the broader staffing implications: "The minimum wage rising to £25.5k per year (40hr week) is scandalous. Having to pay this type of salary for your most basic of employees will mean less employees, resentment amongst 'more valuable' staff who believe they are 'worth' far more than a basic employee, and less ability to pay staff bonuses. I am now looking to reduce staff hours, reduce staff numbers, and Christmas bonuses will be curtailed and any other 'perks' reduced."
A store owner in the South West, whose business has traded for over a century, revealed: "Prior to the budget we were looking at taking on a new store and creating 12 new jobs. The colossal impact that Labour has imposed on our business means that not only will this new store not happen, but we will be reviewing our sites and having to make redundancies in order to survive."
William Coe, of Coes in Ipswich, highlighted the challenge facing customer-focused businesses: "We all want the same thing – Growth – however for growth businesses need to make a profit to enable them to invest. With the cost rises put upon them yesterday this gets harder and harder especially for the retail and leisure sectors where the ability to make savings through technology is limited."
John Jones, Managing Partner of Philip Morris Direct in Hereford, warned: "We've been saying for months that the issue for small business is the cumulative effect of so many extra costs. These add up to a level of costs that just aren't sustainable, and I fear there will be a blood bath of small business on the high street."
The impact threatens the very existence of some long-established businesses.
A West Midlands clothing retailer with over 100 years of trading history confirmed they are "closing the doors in the near future," adding that "the cumulative effect of the rate hike, NI increase and the Minimum Living Wage increases mean that already emptying towns will become wastelands."
For smaller independents, the situation is particularly acute. Tracey Clark of Albert's Hardware in Somerset revealed: "I work in excess of 70 hrs a week with little to no personal financial gain. I can't see myself surviving the next six months."
The disparity between high street retailers and online competition was highlighted by several members, with concerns raised about UK-based businesses bearing the cost burden while international competitors selling cheap imported clothing operate with minimal tax liability.
A Greater Manchester fashion retailer emphasised the disconnect between policy makers and small business reality: "They are completely detached from reality. They need someone advising that has lived and breathed a small business. There should at least have been a threshold where businesses below a certain turnover aren't hit by these things."
The impact extends beyond retail to related sectors.
A West Midlands builders' merchant warned of broader economic consequences. The owner said: "The Government has put the boot in to small business. We are paying for everything. Farmers are in real trouble now and the economy will suffer. They went round telling businesses rates were unfair and would sort it out, then just put them up. They lied to us all and now jobs will go and inflation will rise."
Many retailers expressed frustration at what they see as broken promises. A Birmingham-based jewellery store owner said: "High Streets are the cash cow for Governments and when most have disappeared, they will scratch their heads and wonder why."
The combined impact of these measures threatens not just individual businesses but entire local economies. With many retailers already reporting worse trading conditions - Bira's recent survey showed 46% reported worse trading in early 2024 compared to 2023 - these additional costs could prove the final straw for many independent businesses.
Andrew Goodacre, CEO of Bira said: "For some, the Budget has forced immediate operational decisions. Several retailers mentioned reviewing staffing levels, reconsidering expansion plans, and in some cases, accelerating closure plans. The impact on future generations is particularly concerning, with multiple family businesses questioning their long-term viability."
A Midlands hardware store owner summed up the common challenge: "This will make trading near impossible with wage increases and the business rates, and no one wants to pay any more for goods."
Brocks at Rockwell Green, a Premier-branded convenience store near Wellington, Somerset is on the market as owners Simon and Rachel Brock are now looking to retire - after running the store for nearly 25 years.
Selling a wide range of products and everyday essentials, the store is “well-established and popular” among both the local communities.
“It has been a pleasure running the store for the last 23 years and serving the local community. It has been a tough decision to sell but we felt now was the best time to retire,” Simon said.
Specialist business property adviser Christie & Co has been instructed to market the property, which also features a variety of storage spaces, offices and independently accessed three-bedroom accommodation.
Matthew McFarlane, business agent at Christie & Co who is managing the sale, commented: “This is a fabulous store and property, offering a large sales area, great storeroom and residential accommodation. The sales figures are very strong which represents an excellent opportunity for corporate buyers or established multi operators.”