Skip to content
Search
AI Powered
Latest Stories

New Trivento campaign drives nation’s No.1 Malbec brand

New Trivento campaign drives nation’s No.1 Malbec brand

Trivento, the leading Argentinean wine brand, has rolled out a wide-reaching campaign in support of its growing range of Malbec-based wines. “Discover your Trivento” is a multi-channel push, using 500 digital and static out-of-home sites nationwide, allied to a digital and social campaign, and over 1.6 million stickered bottles across the Trivento Reserve range in stores across the country.

At the heart of the new campaign is the “Discover your Trivento” mechanic: Wine shoppers can, by answering a few simple questions, find out which Trivento wine is best suited to their palates.


After less than a month of activity, the dedicated website discovertrivento.com had received over 140,000 visits from shoppers clicking on the QR code featured on all materials both digital, print and instore.

Trivento was founded in 1996 in Mendoza, but its UK story really started in 2013 when the first shipments of its Reserve Malbec began to be seen on UK shelves.

A decade later and Trivento has collected many "firsts" - it is now the UK's no.1 Argentinean wine brand, number one Argentinean wine brand worldwide and Trivento Reserve Malbec is not only the number one Malbec, but is the nation’s number one wine in this market.

Over the past few years, the winery has successfully introduced higher tiers in the form of Private Reserve Malbec (growing at +60per cent yoy) and Golden Reserve Malbec.

In recent innovations of the Malbec category, Trivento recently introduced a White Malbec – a white wine made from red grapes – which has also sold well and continues to pick up further listings, and also launched Trivento Malbec Rosé in 2020 which has seen double digit growth ever since.

“This is such an exciting time for the brand, as we build awareness of the other wines in the range beyond Trivento Reserve Malbec, which is the nation’s number one wine," said Heather Jones, Senior Brand Manager at Trivento. "We want people to find the wine that suits them best, whether it’s White Malbec, Malbec rosé, or one of the more premium reds.

”We continue to see fabulous growth in our premium Private Reserve (+60 per cent val yoy) and Golden Reserve (+19 per cent yoy) which proves wine shoppers are happy to pay more when they know they will get a superior quality wine. It’s the ‘good, better, best’ mantra in action.”

In 2021 Malbec overtook Shiraz and Merlot to become the largest red grape variety in the UK market, worth 14.9 per cent of red wine value sales, and is growing its share each month.

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less