Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

New TV campaign supports new look Galaxy

New TV campaign supports new look Galaxy
Kiran Paul
By Kiran PaulFeb 05, 2021
Kiran Paul
See Full Bio

Mars Wrigley UK has unveiled a new TV campaign to support the rebrand of Galaxy.

The spot uses an array of animation techniques, underpinned by the funky rhythms of ‘Makeba’, the breakout song by Grammy nominated singer-songwriter Jain, to brings Galaxy’s bold new look to life in a striking visual package.

“There won’t be many people in Britain who haven’t seen a Galaxy advert over the years,” commented Ellyse O’Connor, Galaxy senior brand manager.

“They have always served as great cultural markers of the time and have helped cement Galaxy chocolate into the hearts and minds of the British public. This beautiful new advert is no different and serves as further proof that the Galaxy brand never stands still.”

The work will have a substantial presence across the nation’s TV screens in the coming weeks.

The Galaxy re-design was launched at the start of 2021 after a two-and-a-half-year development process. The brand said the new look will be the perfect way to introduce the next generation of Galaxy lovers to its portfolio.

galaxymars wrigley confectionery uk

Related News

Wellteen Multi-Vitamin Gummies UK – Nutrition for Teenagers
Product News

Vitabiotics launches new Vitamin gummies for teens

Sustainable shopping habits report
Sustainability

Sustainability can give 'competitive advantage' to convenience retailers

VApril 2025 UKVIA campaign poster promoting vaping as a quit-smoking tool
Industry News

Vape awareness campaign to begin amid record-high misperceptions

Tŷ Hywel launch of 2025 ACS Welsh Local Shop Report on March 26
Industry Reports

New report shows value of Wales' convenience stores

More for you

PROPER SNACKS logo rebrand from WARP - UK’s top sustainable snack brand.

PROPER SNACKS

WARP

WARP unveils bold new identity

WARP, the UK’s fastest-growing independent snacks manufacturer, has unveiled its new identity.

From March 25, the company will be known as PROPER SNACKS, a name change that reflects its ambition to lead the European snacking industry into a new era of innovation, taste, health and purpose.

Keep ReadingShow less
New Cheetos Fiery Jalapeño and Cheese 105g sharing bag on UK shelves in 2025 relaunch

Cheetos announces major relaunch with Fiery Jalapeño and Cheese flavour

US snack brand Cheetos is gearing up for a major relaunch in the UK this year. With plans to scale the brand to new heights, Cheetos will capture the attention of Gen Z shoppers and please existing lovers of the brand. The relaunch will kick off with the introduction of a brand-new flavour, Fiery Jalapeño and Cheese, which will be available from March 17 in a 105g sharing bag (£2 RRP), and two price marked packs (PMPs) – 70g (£1.49 RRP) and 27g (49p RRP). Cheetos will also be updating its packaging across its existing Twisted Sweet & Spicy range, which is growing +31.1 per cent, bringing a bold, eye-catching design that resonates with Gen Z and emphasises its American heritage.

Cheetos is worth $2.9 billion in the US and holds the title of the number one Puffed Snack and number-two Gen Z Snack brand. At a time where Gen Z over-index with loving spice, it is looking to expand its UK fanbase by leveraging its bold American heritage and innovative flavours. The growing popularity of the brand will not only attract new shoppers but also reignite excitement among those familiar with Cheetos from the US, helping to drive footfall and increase basket spend as consumers seek out the iconic US brand in store.

Keep ReadingShow less
Butterkist popcorn characters watching movie from red sofa in new TV ad campaign

Butterkist's new movie-themed ads hit UK streaming platforms

Butterkist strengthens movie association with new video-on-demand campaign

KP Snacks today announces that Butterkist, the UK’s number one popcorn brand, has launched an exciting series of new video-on-demand tie-ups to drive the brand’s association with movies and encourage consumers to grab their favourite bag of Butterkist.

In a new £1M media investment running until 19 July, Butterkist will appear across movie content on major video-on-demand services: ITVX, Sky Cinema, and Disney+ with a series of fun and playful adverts. Featuring the tagline, “For every movie moment, Go Grab The Butterkist”, the campaign creative includes a series of 20 and 10 -second indents to draw the viewer into a film opening in the style of either a horror or romance, before being comically interrupted by characters commenting on the movie from a red sofa while sharing Butterkist popcorn.

Keep ReadingShow less
Toffifee movie night promotion with Rakuten £5.50 voucher.

Win free movie vouchers with Toffifee promotion

Toffifee brings families together with movie night promotion

Toffifee is on a mission to bring families together with its latest on-pack promotion. Starting from 1 May to 30 June, Toffifee is giving shoppers a thousand chances every week to download the latest films with a £5.50 voucher on Rakuten – creating the ultimate movie night.

With at-home socialising still an important part of family life, watching movies at home has become the UK’s #1 popular social activity, enjoyed regularly by a massive 87 per cent of people. This promotion supercharges confectionery purchases, adding extra value while driving in-store excitement by tapping into these unmissable moments.

Keep ReadingShow less
Scottish retailers: power-up sales with new energy innovation from the house of IRN-BRU

Dynamo Fruit Punch—PWR-BRU’s boldest flavor yet!

Scottish retailers: power-up sales with new energy innovation from the house of IRN-BRU

PWR-BRU, from IRN-BRU, the No. 1 Scottish grocery brand, is introducing its first new flavour innovation since launching in 2023. Dynamo Fruit Punch will be hitting shelves from April 2025 in a 500ml big can format.

“PWR-BRU has been packing a powerful flavour punch in the fast growing Scottish energy market since launch," said Kenny Nicholson, Head of IRN-BRU Brand. "The range, with its distinctive can design and real IRN-BRU essence, provides something unique and individual. This latest flavour innovation is arriving with retailers just in time to maximise profit opportunities in the summer sales peak.”

Keep ReadingShow less