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Mars unwraps new TWIX Secret Centre Biscuits

Mars unwraps new TWIX Secret Centre Biscuits
Andy Marino
By Andy MarinoFeb 20, 2024
Andy Marino
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Mars Chocolate Drinks & Treats (MCD&T) has announced the launch of TWIX Secret Centre Biscuits.

Combining biscuit, chocolate and caramel, these new treats bring all the DNA of Twix to a delicious new format within the Special Treats Biscuit category.

Special Treats are growing by 16 per cent year on year and contribute £233 million to the overall Sweet Biscuit category, which is worth £2.86 billion1.

“Our Secret Centre Biscuits range which includes Mars and Bounty variants have added more than £680k to the category," said Michelle Frost, general manager at MCD&T.

“We expect the new Twix Secret Centre Biscuits to accelerate this growth even further, bringing Twix fans to the biscuit aisle.”

Each 132g pack contains eight biscuits.

Twix Secret Centre Biscuits (RRP £1.69) will roll-out across wholesale and convenience channels expected in March/April.

mars chocolate drinks & treatsmcd&tmichelle frosttwix

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