Skip to content
Search
AI Powered
Latest Stories

New vegan watermelon flavour from Sour Patch Kids

New vegan watermelon flavour from Sour Patch Kids
tamworth3d

The fast-growing Sour Patch Kids range – a brand with a global heritage spanning over 50 years – will be joined by a fourth variant arriving in the UK in February. New Sour Patch Kids Watermelon has a sweet, watermelon flavour and a tangy blast, adding a unique proposition to a retailer’s confectionery offering.

The sweets contain no gelatine and have been certified vegan by the Vegan Society, helping retailers to tap into this growing trend. With 500,000 participants in last year’s Veganuary – double the number of participants from the year before – the increasing public appetite for plant-based alternatives has never been more apparent. The Watermelon flavour joins Sour Patch Kids Cola, Fruit Mix and original as the latest addition to this growing portfolio.


Available in 140g bags, each individual jelly sweet is watermelon-flavoured with a coating of sour sugar. Like fellow-members of the Sour Patch Kids portfolio, the flavour changes from sour to sweet, providing a sensory experience for consumers. The taste is mirrored with a fun watermelon shape, adding to the playfulness of the brand and providing the perfect sweet treat for shoppers.

The Sour Patch Kids range is growing exponentially in the UK; in the past year alone sales have grown by 56 per cent, making it the fastest-growing joyful candy brand on the market. The new bags carry Sour Patch Kids’ iconic design tying in with the rest of the portfolio, with the vibrant colours helping capture shoppers’ attention and allowing for strong-standout on shelf.

“We know sour jellies are incredibly popular with consumers already – growing at a higher rate than the category, at 14 per cent," said Anna Ulrich, Brand Manager for Sour Patch Kids at Mondelēz International. "The launch will help to bring shoppers into the category incrementally, being particularly appealing to younger adults. This means Sour Patch Kids Watermelon are set to drive retailers’ sales in this segment even further. Watermelon as a flavour has a 90% appeal with consumers so with its vegan certification we’re certain Sour Patch Kids Watermelon will be a hit by meeting the needs of a wide range of shoppers.”

To make the most of the new launch, retailers should site new Sour Patch Kids Watermelon in its single-faced SRP within their sour candy range and alongside the rest of the iconic Sour Patch Kids bags to capture shoppers’ attention.

Product information

Product name: Sour Patch Kids Watermelon

ATO: February 2022

Product Weight: 140g

RRP*: £1.32

Case size: 10

* Prices are recommended only. Retailers are free to set their own prices

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less