Skip to content
Search
AI Powered
Latest Stories

New VK Blue multipack launches into the off trade

New VK Blue multipack launches into the off trade

VK are launching an all-new large format pack based on the brand's leading flavour, VK Blue, capitalising on the strength of the VK Mixed pack, the biggest mixed pack in the total off trade. It casts a spotlight on Blue, the No1 VK flavour in Impulse, by introducing the VK Blue Multipack to the UK off trade.

Ahead of the launch to consumers, the new VK Blue Multipack has gained listings across convenience channels in the UK and Ireland. The launch will be shared through VK’s social channels and directly to subscribers’ inboxes with a giveaway to capture the interest of true-blue fans.


The VK Blue Multipack is now available to order, directly from Global Brands and via wholesale.

Convenience and wholesale are listing the new product, including Parfetts, AF Blakemore, Nisa, United Wholesale Grocers, United Wholesale Scotland, and Filshill.

“VK Blue is the original flavour that kick started it all, the founding SKU of a flavoured filled line-up that sees huge success in both the off trade and on trade," said Charlie Leaver, Head of Brand at Global Brands. "VK is the number one RTD for students eight years running, with strong awareness and retention across our target audience.

VK MP AM BL TF COUNTERS2 PINK1BG RGB scaled

“We’re thrilled to deliver a new pack combining the success of the biggest mixed pack in the total off trade, our VK Mixed Pack, with our leading flavour Blue – a sure-fire success for our customers, especially as consumers look to larger pack formats to deliver value.”

Earlier this year, the brand launched VK & SODA, a new range delivering the fruity and tasty flavours of VK, with zero sugar and 56 calories. Two varieties are available – VK & SODA Berries, a lower calorie version of "Blue", and VK & SODA Lime, a glow up of the iconic vodka, lime, and soda. The range is being inserted into Mixed Packs through April.

More for you

Toffifee movie night promotion with Rakuten £5.50 voucher.

Win free movie vouchers with Toffifee promotion

Toffifee brings families together with movie night promotion

Toffifee is on a mission to bring families together with its latest on-pack promotion. Starting from 1 May to 30 June, Toffifee is giving shoppers a thousand chances every week to download the latest films with a £5.50 voucher on Rakuten – creating the ultimate movie night.

With at-home socialising still an important part of family life, watching movies at home has become the UK’s #1 popular social activity, enjoyed regularly by a massive 87 per cent of people. This promotion supercharges confectionery purchases, adding extra value while driving in-store excitement by tapping into these unmissable moments.

Keep ReadingShow less
Scottish retailers: power-up sales with new energy innovation from the house of IRN-BRU

Dynamo Fruit Punch—PWR-BRU’s boldest flavor yet!

Scottish retailers: power-up sales with new energy innovation from the house of IRN-BRU

PWR-BRU, from IRN-BRU, the No. 1 Scottish grocery brand, is introducing its first new flavour innovation since launching in 2023. Dynamo Fruit Punch will be hitting shelves from April 2025 in a 500ml big can format.

“PWR-BRU has been packing a powerful flavour punch in the fast growing Scottish energy market since launch," said Kenny Nicholson, Head of IRN-BRU Brand. "The range, with its distinctive can design and real IRN-BRU essence, provides something unique and individual. This latest flavour innovation is arriving with retailers just in time to maximise profit opportunities in the summer sales peak.”

Keep ReadingShow less
A taste supreme zero alcohol beer by carlsberg britvic

Carlsberg Britvic 1664 Biere

Carlsberg Britvic launches 1664 Bière 0.0%

Carlsberg Britvic has announced that 1664 Bière 0.0%, expertly brewed to contain no alcohol, will launch in the Off Trade this April, following a successful launch in the On Trade at the beginning of 2025.

Delivering the rich and balanced taste that 1664 is known for, the new product ensures that the 1664 range can be enjoyed on every occasion. 1664 Bière 0.0% will be available in 6x330ml sleek cans.

Keep ReadingShow less
Strawberry chocolate pigs in popcorn blankets gourmet popcorn kit

Strawberry-flavored pig candy, Belgian chocolate, and premium popcorn.

Popcorn Kitchen launches Pigs In Popcorn Blankets

March 2025 sees Popcorn Kitchen introduce Strawberry chocolate pigs in popcorn blankets as the latest addition to its home-popping portfolio. A fusion of fruit-themed pig candy, gourmet popping corn kernels and Belgian milk chocolate buttons, it allows any popcorn obsessive to make 14 generous portions.

Since its arrival in 2023 “Pop at Home” has become the business’s most successful new gifting launch with every topping from chocolate mini eggs and jellybeans, to peanut butter buttons, to novelty chocolate sprouts, festive chocolate coins and Rocky Road marshmallows. In 2024 sales grew by 95 per cent year-on-year.

Keep ReadingShow less